Category: KBE Team

365 days at KBE

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This year has been the most challenging, yet rewarding and enjoyable year of my time at university. The industry experience I’ve gained while being on placement at KBE has been invaluable and just as importantly the work has been thoroughly enjoyable. Twelve months just fly in when you’re immersed in engaging projects. At the start, getting used to the 9-5 life was tough.  However, as the months went on I grew in confidence and got into the flow of working and started to really enjoy it. I might even stretch to love it. There were many firsts during my time at KBE, most notably being introduced to my first Boojum burrito bowl. Let’s just say, I am one stamp away from getting that T-Shirt. 

No two days where ever the same. As a Junior Designer, I worked closely with the Senior Designers to deliver high-quality creative work, brands and marketing campaigns, seeing briefs through from conception to completion. I was involved in a whole range of projects through which I experienced different roles within the company. Ranging from small art working jobs to the complete design of signage, posters, brochures, flyers and full brand audits. Every project big and small brought with it a variety of challenges and things to learn from.

A few weeks into my placement I was given my first branding project to work on, for Jigsaw Day Nursery. Along with two other designers, we were given the task to come up with an engaging, child-friendly brand that would work as a sub-brand as well. After all three brands were pitched to the client, I was soon to find out my design was chosen as the brand they wanted to roll out. This was a big achievement, having my idea chosen during my first branding project, I will never forget the feeling. Throughout the year I continued to work on many Jigsaw projects including rolling out their new brand. 

While working on this project and others I have learnt there is so much more to a brand than just a logo, it is also language, imagery and typography. These different elements put together in a specific layout are what make a visual identity. The logo is just there to enforce all these elements. 

I started my placement in one building, and finished in another. Starting out on the Lisburn Road in a three-story terrace town house, converted into a design studio was interesting. Even though it was small I really enjoyed my first 6 months there. The buzz and setting of the Lisburn road was an ideal location, however for an evolving studio, we were out growing our premises.

It was very exciting to be part of the move to Jenny Mount, during my time at KBE. This was a huge milestone for the company. The studio vibe changed dramatically, as we went from a room where everyone was facing a wall while working to an open plan layout with designated break out zones, gaming areas, coffee stations and swings, to de-stress when the going gets tough.

There is a definite culture of knowledge sharing within KBE, with monthly shared learning talks and tutorials, which helps the place evolve as a whole, something I certainly benefited from during my time there. During my year with KBE I was given a fantastic opportunity to speak at the event they were hosting, as part of Belfast Design Week. Talking about how my outside hobby of pottery and ceramics influenced me as a junior designer. This was a great personal achievement of mine.

Needless to say, I have truly loved the time I’ve spent at Kaizen Brand Evolution. This year has stretched me in more ways than I ever thought possible, and pushed me out of my creative comfort zone, both personally and professionally. The people are what really make this company special. 

I just want to say a big thanks to Lynsay and Ryan at KBE for giving me this amazing opportunity to be part of the team, where there is never a dull day! Huge thanks should go to all the design team, thanks for all the laughs, chats and Friday lunches. They all have put up with my endless questions (and all of my mistakes along the way!) I admire all of them and have learnt so much from their wealth of knowledge and perpetual patience showed to me. 

I would definitely recommend industry placement for all students studying Graphic Design. It will stand by me during the final year of my degree and has validated a clear sense of direction for my professional future.

Placement – It’s Been Brill

EB 

Over & Out

November round-up: Belfast Design Week

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November was a busy month for all of us here at Kaizen Brand Evolution as we had not 1 but 2 events on. These were during Belfast Design week at the beginning of the month, with one of them even kicking it all off! How lucky are we?

To start we will begin by talking about our Jr. Sr event, which we held in our very own studio on Tuesday 6th November. This was a breakfast event as part of Womenfolk, which holds events specifically for women within the design and business community. A few of our staff members have been to a couple of these over the past few months, so we were more than happy when they asked us to host one and select a few of our own creatives to be the speakers at it, as part of the beginning of Belfast Design Week 2018. As the theme was Jr.Sr, we chose our very own Lizi Daley and Ciara Topping to be the speakers. Lizi has been with us at Kaizen Brand Evolution for 4 years and Ciara just recently celebrated her 1 year, so they were the perfect candidates.

The aim of their talk was just to let people know firstly about Kaizen Brand Evolution, who we are and what we do. After the introduction to the company, it was time for them to start talking a bit more about themselves and their roles within Kaizen. Lizi was up first and is our resident Web Designer. She is the one that looks after all of the website jobs that come through, designing and coding them to how the client wants. Throughout her part of the talk, Lizi also talked about how her time at Kaizen has progressed, from being a Jr. part of the team herself to more recently becoming a Team Leader. This position obviously comes with more responsibilities and it is now part of her job to look after the team and make sure everyone is motoring along how they should be.

Next up was the Jr. member of our Womenfolk team, Ciara. Ciara is a Graphic Designer here at Kaizen Brand Evolution and has worked on many different projects and with many different brands already in her short time. Throughout her talk, Ciara discussed her day to day and how she is constantly focused on creating the best possible designs that she can for clients, making sure that their products are constantly one up on the competition. As well as this, however, Ciara talked a bit about how she helps design wedding stationery for our sister company, Kaizen Weddings. Similar to her normal clients, Ciara has worked with many brides from across the country, helping them to get the stationery that they have always dreamed of.

Our second event of November and our second event of Belfast Design Week was certainly an exciting one. It was called “Bit on the Side” and was an opportunity for some of our creatives in the studio to talk about their hobbies and why they make them better designers in the studio. Our speakers for the event were made up of our design Director Ryan Stanfield and two of our Designers, Dean Machala and Esther Blair. What made this event even more special, was the fact it was being backed by IDI (Institute of Designers Ireland) as part of their Bread and Butter series of events. This was great for us, as IDI is an exceptional organization, so to have them back our event during Design Week was a fantastic opportunity to show what we can do and that we are a force to be reckoned with in the Branding/Design industry. As for the night itself, it was great as each designer was able to talk about something they are passionate about – Ryan spoke about his Blacksmithing, Dean about his Beer Making and Esther about her Pottery – and share it with everyone that turned up. With the success of this event, we hope to make it more of a regular occurrence, where designers from all across Belfast and Northern Ireland, whether freelance or working within an agency can come and share what their Bit on the Side is and how it makes them the designer they are.

November really was a busy, but great month for us as we got to promote ourselves as a design and branding agency, but also some of our designers got to promote themselves, take a load off and feel proud of the work they do, in front of other people rather than just their day to day work colleagues.

We hope that you have enjoyed reading about the most recent events we have hosted here at Kaizen Brand Evolution, but make sure to keep an eye out on our Facebook page and other social media channels over the coming month or two, as we are planning another few events which we think will be just as good as the last.

Meet our evolutionaries – Dawn

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1.What has working in Kaizen Brand Evolution taught you about the design industry?

The main thing it’s taught me is adaptability. The world of design is fast moving and it’s so important to evolve with it and to be able to work on a wide range of projects. It’s also taught me that you can’t just think like a designer making pretty pictures, you have to think like a marketeer, an advertiser, a strategist, an accountant, a business owner and a consumer to ensure you get the best and most effective results for your client. Oh and it has to look good too.

2.Desert Island Design Studio, which typeface would you bring with you?

Burford. It’s not one I use all the time, but it’s a really creative typeface that you use by building layers. It consists of base layers, top layers and bottom layers that you can have a lot of fun with. It would definitely keep me entertained and give me something to do if I was stuck on a desert island!

3.What do you use for motivation inside the studio?

When I’m in need of some serious motivation, there’s nothing for it but headphones and heavy tunes. Anything from ASIWYFA, Daft Punk, Royal Blood, Muse or Biffy Clyro depending on how I’m feeling.

4. Any designers you have been stalking online recently?

I’ve been following/stalking Morag Myerscough on Instagram since I was at her talk in Offset last year. I love her use of bright colours and typography. I really want to decorate my house in this style, but I might need to invest in some super strength sunglasses first.

5. What are you listening to in work today?

Today I’ve had a bit of 6 music with Father John Misty, and The Vaccines, Temples, and um Justin Bieber on Spotify. I have a very eclectic taste in music. Don’t judge.

6.Any exhibitions in Belfast recently that are worth checking out?

The Late Night Art Bus Tour is absolutely brilliant and definitely worth checking out. The bus takes you round various galleries and street art in Belfast, often to places you’d never think of going to. Some of the stops even include a glass of wine, so it’s a super night out, very inspiring and great craic.

7. What’s your pet called? Tell us about them.

Sadly, I’m currently petless. I did have 3 goldfish but it didn’t end well. Nuff said.

Meet our evolutionaries – Dean

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1. What has working in Kaizen Brand Evolution taught you about the design industry?

From only being here a week, I’ve noticed how fast-paced the studio can be, you always need to be on the ball.

2. Desert Island Design Studio, which typeface would you bring with you?

Odd place to use a typeface; I love geometric typefaces, I’d take LL Circular, it’s fun, and has character…

3. What do you use for motivation inside the studio?

Flicking through some design books, drinking coffee (black, no sugar) and being surrounded by creative people.

4. Any designers you have been stalking online recently?

I’ve been stalking Tony Futura over a year now. He’s a fantastic conceptual artist, creating tongue in cheek visuals. It’s different.

5. What are you listening to in work today?

Today I’ve listening to Eric Prydz (he’s coming to Belfast in June) always puts me in a happy mood, love his visual work to (GMUNK). I usually try to sneak in some hard house and hardcore.

6. Any exhibitions in Belfast recently that are worth checking out? 

I’m looking forward to an exhibition called ‘The Museum of the Moon’ (W5). It on 10th Feb to 4th March. It involves a massive installation of the Moon. I’m get excited by new uses of technology.

7. What’s your pet called? Tell us about them.

Heidi and Kitkat, Heidi’s a cross between a Dachshund and a Bichon, then there’s Kitkat (Chunky). She’s a massive cat.

Meet our evolutionaries – Ciara

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1. What has working in Kaizen Brand Evolution taught you about the design industry?

Other than all the practical do’s and don’ts, form and function.  Working in Kaizen Brand Evolution has taught me a lot about the customer focus, everyone has a different eye, therefor, see’s things differently, something you have to always keep in mind.

2. Desert Island Design Studio, which typeface would you bring with you?

Brandon Grotesque is hot. It would totally be my sidekick. So versatile, friendly, strong…

3. What do you use for motivation inside the studio? 

I find working in a studio with a group of talented designers motivational. I can look around the room at any time and be impressed, interested and motivated by all the amazing work going on around me. That and some heavy tunes.

4. Any designers you have been stalking online recently?

I am always stalking every designer. Recently I have been obsessing over Young Jerks. I’d recommend anyone to check out their work.

5. What are you listening to in work today?

I hate to admit it, but DJ Ryan Stanfield has usually got the best mix on. If I need to focus, I will usually listen to some small angsty band or Little Mix.

6. Any exhibitions in Belfast recently that are worth checking out? 

I am so proud of Belfast and how well the creative scene has blossomed the last few years, there is a beautiful new mural every few months. The Black box puts on a walking tour and exhibition of Belfast street art, I’d love to go.

7. What’s your pet called? Tell us about them.

My favourite thing in the world is my cat Kitty. She is small, black, and very noisy. She always has her tongue out, unless she is drinking milk or giving kisses.

Evolve your business with design thinking #ImWithTheBrand

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Design solves business problems; it’s that simple.

Struggling to reach your target audience? Join us for the 4th event in our #ImWithTheBrand series, where we’ll take you through our full design process and help you grow your business with design thinking.

This workshop will introduce you to the tools to build and evolve, showing you how to bring a brand to life, both online and offline, adding value to your business.

Design thinking enables you to identify unique selling points of a business, identify key messages, generate stand out marketing campaigns and develop the overall ethos and goals of your business to allow for growth. These tools can be used to build, revitalise and strengthen any brand, from start ups to large corporations.

This event is perfect for owners of local start up businesses and established SMEs, and marketing/business development professionals who would like to see their businesses grow and thrive.

The workshop takes place on Jan 19th from 8am until 10am, at The Academy Restaurant in Ulster University. Early bird tickets are £5 until Jan 3rd (£8 after this date). If you’d like to book a place, you can buy tickets using the form below.

Speakers

Ryan Stanfield – Design Director at Kaizen Brand Evolution

Ryan leads the branding team that create and manage some of Ireland and the UK’s most recognised brands. After numerous years in branding agencies, Ryan has learnt that designing for the client, building relationships and getting to the core of the business is key when undertaking any brief. His creative take on the branding process enables him to build brands that present the core values and mission of a business in visual form. His unique approach delivers deep meaningful change across our clients businesses, brands come to us when they want results.

Lizi Daley – Digital Designer at Kaizen Brand Evolution

Lizi pushes the envelope with functionality online while keeping the user in mind at all times. Her approach to design focuses on user experience and engaging content, which always results in a positive impact on the bottom line of our client’s businesses. As well as interpreting the brand message to digital format, Lizi also offers training on functionality and purpose so that clients are fully equipped to get the best from their online presence. Online conversion is core to any business, acting as an extension to your sales team.

1 to 1 Sessions

Connor McAuley will also be hosting 1 to 1 brand consultations after the speakers as part of the event. If you would like to book a consultation, please contact us here.

Connor McAuley – Managing Director at Kaizen Brand Evolution

Connor has been in the business of design and marketing for over 16 years and as the industry landscape changes and adapts so does Connor’s technique. Under Connor’s leadership Kaizen Brand Evolution has grown from a small Ireland focused studio to a much larger business working with major international, national and regional clients in London, Dublin, and Belfast. Connor’s ability to get under the skin of a businesses core beliefs enables him to advise of how best to reach markets and communicate effectively.

NIce Design #ImWithTheBrand

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Northern Ireland is known for punching above its weight in many industries, and design is no exception.

Join us for #NIceDesign, the third installment of our #ImWithTheBrand event series. Four creatives from across Northern Ireland will come together to share their knowledge and insight on areas ranging from graphic design and typography to animation and lifestyle branding.

Our speakers include:

/ Ryan Stanfield

/ Design Director – Kaizen Brand Evolution

Ryan leads the branding team that create and manage some of the most well known brands in Ireland and the UK. After numerous years in branding agencies Ryan has learnt that designing for the client, building relationships and getting to the core of the business is key when undertaking any brief.

/ Colin McKeown

/ Creative Director – Whitespace

Colin helps clients to develop their brand and communications to improve business performance. Originally formed in 1989, Whitespace provides integrated design services in brand creation and strategic design thinking.

/ Barry Falls

/ Illustrator

Barry has always loved drawing, and since graduating from the University of Ulster in 2005 he has managed to make a living from it. His work is an exploration of hand-drawn marks, textures, and imperfect repetition, and is inspired by everything from popular culture – movies, music, television – to tiny details half remembered from everyday life.

/ Lee McQuade

/ Creative Director – Alt Animation

Lee and his team make animation & motion graphics for film, TV and digital with a focus on character building and storytelling. Lee has worked for clients such as Disney, CBBC, Nickelodeon, Channel 4, O2, Children In Need, Discovery Channel, MARS, Romain Jerome and RTE delivering award winning material with exceptionally high production values.

Our event will take place in The Academy in Ulster University on Thurs Nov 23rd from 3pm. Come along for refreshments, networking and inspiration from design leaders in Northern Ireland.

Tickets are £5 until Nov 10th (£8 after) and 25% of the proceeds will be donated to Alzheimer’s Society.

/ Book here!

KBE Upcoming Events

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We’ve got a busy few weeks ahead of us, so here’s the full run down on what we’re up to in November.

/ Belfast Design Week / Helvetica Screening / 08.11.17

First up, we have a few events at Belfast Design Week Our first event is a screening of ‘Helvetica’ in our studio on 8th November. Tickets are free, and if you fancy coming along, heres the link to book: http://bit.ly/KBEHelvetica

/ Belfast Design Week / Design Startup / 09.11.17

Ryan is also hosting a workshop on Nov 9th as part of the Design Startup: Build Your Own series.

He’ll be talking about the commercial application of design, and the tools designers need to have in order to successfully apply their design knowledge to a commercial market. Should be a great workshop for any aspiring designers, so make sure to apply if you’re thinking of starting your own design agency!

/ Digital Tourism DNA / How to Build a Successful Hospitality Brand / 20.11.17

On Nov 20th, we’ll be heading to Digital Tourism to host a special Studio Session with a focus on branding for the Hospitality and Tourism industries. We cant wait for this, especially since it’s an industry that we’re extremely passionate about promoting.

We’re showcasing alongside some of the biggest brands in the digital industry, as well as some massive names in hospitality and tourism. It’s a big honour to be asked to showcase alongside these brands, and we hope to bring something valuable to the delegates. 

We’ll be showcasing some of our branding projects, and discussing the essential tools for hospitality brands to evolve their business and outsmart the competition. We’ll also be exploring the importance of a strong brand in a digital world, and the impact it can have on customer perceptions online. We’ve got a lot of ideas, and we can’t wait to share them with everyone.

If you’d like to come along and attend our session, we have a special discount for our customers and followers; use the code KAI30 at the checkout for 30% off full day tickets to the event, and come along to see us! http://bit.ly/Digitaldnatourism

/#ImWithTheBrand / NIce Design / 23.11.17

We’re hosting the third event in our #ImWithTheBrand series on Nov 23rd; this time around we’ve got something special for all the design lovers in Belfast. Our event is called ‘NIce Design’ and we’ll be hosting a panel of designers from around Northern Ireland to share their experience and knowledge about their specialist area of design.

We’ve got a great mix of design experts, from lifestyle branding to illustration, animation and graphic design. We’re really excited about this one, so if you’d like to come along you can get tickets here.

Tickets are £5 until Nov 10th (£8 after) and 25% of all the proceeds will be donated to Alzheimer’s Society.

/ Networking Brunch / With Panacea / 26.11.17

Lastly, Ryan will be joining our client Panacea Drinks for a networking brunch on Nov 26th at the Merchant Hotel. 

If you work in the health and wellness industry this is an event not to be missed. Appealing to health food producers, personal trainers, instructors, gym owners, coaches, competitors, athletes, influencers, bloggers, healthy cafe and restaurant owners and anyone else involved in this industry. 

Come along to learn about building your brand, working with influencers and bloggers, gaining and keeping customers, what works and what doesn’t work and how to stand out. For tickets see https://ti.to/northstar/brunch

And that’s it for November! Well, aside from the most important thing we have going on…creating memorable and purposeful brands for businesses who want to take their business to the next level. Does that sound like you? If so, get in touch. 

A Year in the life of KBE

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One year on from my graduation and finishing final year of BA Hons Graphic Design and Illustration in Ulster University Belfast, I find myself working in Kaizen Brand Evolution for one full year. The time has truly flew in! I have learnt so much I begin to wonder how I little I actually knew this time last year. When leaving university I knew that I wanted to work in branding straight away. I particularly like packaging design, as in Northern Ireland the food and hospitality industry is thriving and I knew this is where I wanted to progress my career in graphic design, therefore getting a job in Kaizen was the perfect fit.

Starting in Kaizen Brand Evolution I asked myself the question what is brand? Branding is everything associated with your service that you provide, it is what people say about you when you’re not there. I have been lucky to take part in producing creative branding concepts for start-up businesses and also evolution of top established brands and providing creative concepts. When I first started I took part in small projects to get started, but now I am able to manage my own clients and solve creative solutions for a brief and I have the confidence to do so. I find it very rewarding working one on one with clients and coming up with a outcome that their business can be proud of also when you see the work you have done out in the public domain.

I have been able to take part in brand presentations where we as a studio would get together and do research on the industry and then we would pick out three strong directions to pursue that meet the brand strategy. I have been able to design brands from scratch with a logo, language, art direction, social media consideration and website concepts. It was my brand submission that was chosen by the client is Couture Effects, a costume designer for clients such as ‘Game of Thrones’ who wanted a brand to reflect the work that they do as well as sit with the top global brands. For the brand presentation I designed a modern classic logo an adaption from their previous logo incorporating the C and E with an aspect of stitching and cutting. I also produced language and art direction in advertising concepts, stationery, uniform and garment tags. I particularly enjoyed working on this project and I believe it has helped me develop as a designer.

Working in Kaizen Brand Evolution has allowed me to learn about print and production as their sister company Kaizen Print is close by to help. I have learnt about printing techniques and setting up jobs for print, including cut contours and the importance of bleed, and when and when not to use CMYK printing. This has helped me grow as a designer and be able to assist a client on their project to ensure the best possible outcome is delivered.

I have had the opportunity take part in many events with Kaizen, including Culture Night Belfast last year and I look forward to participating in it again this year. In February I was able to travel to Dublin to go to OFFSET 2017 the design festival and found it very influential as a young designer.

One of the things I have enjoyed working in KBE is being a member of the team and working with others. Being able to learn from others and their experiences is fulfilling. I have also been able to pass my own knowledge on to others in the studio and we all can help each other to be the best! Last week I went to go see the final year show with the studio it brought back memories of what it felt like to be in their shoes. I found it interesting to visit some of my old classmates and view their work only this time I was coming from a design company a year on.

I look forward to continue to develop my knowledge and learning in Kaizen Brand Evolution for the next years to come and I hope to progress as a graphic designer to work on many other projects. Watch this space!

 

WYOBTTWD…

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Here at Kaizen Brand Evolution we are big music and fashion fans, so are eager to participate in this year’s ‘Wear Your Old Band T-Shirt To Work Day’ by Radio 6 on the 25th November.

We have our tees picked out, pressed and ready. It’s sparked a debate on our favourite albums that go with them, here’s an insight into our eclectic studio taste.

Ryan: Album – ‘Down in Albion’ by Babyshambles

For Band t-shirt day I’ll be wearing my Babyshambles – Pete Doherty, Heart Tattoo – T-shirt from their Irish Tour in April 2006 / Spring & Airbrake / Belfast

I kept this t-shirt as a memento to this epic gig! I had a pint with the band before their set, lit one of Pete Doherty’s cigarettes for him while he was on stage and appeared the next day on page 3 of the Irish News (which I still have) with Pete Doherty and Kate Moss on a feature about the band playing in Belfast.

‘Down in Albion’ is no doubt my favourite Babyshambles album. When I hear ‘Killamangiro’ it brings me back to my old student flat behind Auntie Annie’s where my mate and I started the band ‘The Couth.’ I’m still a massive fan of Babyshambles and the Libertines!

Lynsay: Album – ‘Stone Roses’ by Stone Roses
Painted by band member John Squire, the style harking to Jackson Pollock and the May 1968 riots in Paris, the chaos in the picture is balanced with the subtle placement of pattern that can be found in Squires current artworks. It’s my favourite, so much so, that my birthday present to me was the jacket. The chaos symbolises their handling of later events in their career, decorating those who had wronged them, homes and offices in paint, as “that’s the way people deal with things in Manchester”.

One of the first things a Roses fan will ask you when you meet them is, “first, or second album?”, I’m in the first camp, with ‘I Wanna be Adored’ still giving shivers.

I’m choosing the Phoenix Park T-Shirt over the classic ‘Lemon’ due to typesetting, I love green, and my friends and I got pit tickets and we were so close we could have licked him!

Shaleen: Album – ‘The Script’ by The Script
I listen to quite a lot of different music so deciding on a T-Shirt for Band T-Shirt day was quite difficult. My favourite bands would be Maroon 5 and The Script, who have the advantage as I’ve been to see them live in concert. One of my favourite songs would ‘The Man Who Can’t Be Moved’ but I generally love most of their songs. But I also love older music bands like The Beatles and Queen.

Jordan: Album – ‘Gutter Phenomenon’ by Every Time I Die
I wish I was wearing an Every Time I Die T-shirt for band T-shirt day, because that would mean the one that was ripped off my back at one of their gigs would still be intact. I loved that shirt! My favourite album of theirs is ‘Gutter Phenomenon’, because it’s just so heavy, riffs for days.

Vicki: Album – ‘Ill Communication’ by Beastie Boys
I don’t listen to that much music these days unless you count movie soundtracks. I don’t have that many band t-shirts (always too pricey for me, who loves a freebie!) In saying that, I still have and love my Calling tee. I was obsessed with them as a teen; finding out Alex Band was related to Charles Band, director of the ‘Puppet Master’ horror movie franchise, only made it worse! For the big day though, I have acquired and repurposed a Beastie Boys Tee, which you can see how here  here. I wasn’t as big a fan when I was younger, but finding myself really enjoying their music as an adult.

Lizi: Album – ‘Spice’ by Spice Girls
I haven’t really been a music lover or a groupie and loved one particular band and any band that has been cool and hip. I have always just liked any music just by the song, so picking my favourite band for band t-shirt day has been hard. I just go with the flow when it comes to music!

When I was little I always wanted to be part of the Spice Girls (I know, cool right!) Sporty Spice was my favourite and I knew every song and dance move there was!

Staying Healthy by Working Together

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Slim’s Healthy Kitchen is one of the longest standing clients on the Kaizen Brand Evolution roster. Since their fruition, we have developed the brand, from the brand identity, tone of voice and brand personality to their website, social media design, menus and interiors. Our working relationship has strengthened as the business has continued to grow significantly, with the opening of 4 new restaurants in the Belfast area and now a new venture into all of the DW Fitness Clubs. Slim’s Healthy Kitchen continues to develop and evolve their brand with us and the understanding of the brand values is what makes our business, and theirs, truly successful. When we received news that Slim’s garnered a contract with DW Fitness Clubs to open the Express model across all stores in Ireland, United Kingdom and Scotland we were absolutely thrilled for their business.

The past two weeks has seen the launch of the Slim’s Healthy Kitchen brand in DW Fitness Clubs across Northern Ireland and with our help, we have delivered the Slim’s brand experience in this new venue. Brand consistency across the DW roll out was imperative and with the design of Digital menus for screens behind the counter, interior graphics for the restaurant, promotional material such as flyers, pop-up banners and social media posts we have set the standard for future Slim’s Health Kitchen Express roll-outs.

We worked closely with the marketing and management team at Slim’s Healthy Kitchen in the design of the new menu for DW Fitness Clubs. The brief was to attract and engage gym users, parents of children using gym facilities and appeal to personal trainers alike. We designed and developed a series of high impact graphic devices and colour schemes, bringing the screen menus to life. The brand personality is highlighted in the Slim’s Express model, use of contemporary graphic design utilising standout illustrations, high impact photography and personable brand language.

Along with the new menu design, we had to adapt the Slim’s Healthy Kitchen brand to suit the interiors of each DW Fitness Club. We created a series of branded vinyl signage, which can be seen throughout each location on counter fronts, window displays and feature walls. Vinyl signage is a great way of displaying brand identities, language and offers across the store especially on this project we were able to brand the already existing unit rather quickly. In addition to the vinyl signage we created and designed a series of internal posters for the restaurant. For the poster designs, we called upon local photographer Fergus Jordan (Whitecloud Photographic) who produced a beautiful series of stylised food photography showcasing the offering at DW Fitness Clubs. The imagery reflected the brand values for the Express Store fantastically using bright, eye-catching backdrops as well as some extremely creative food styling shots. The mix of high-end photography, graphic design, typographic design and illustration really sets Slim’s Healthy Kitchen apart from their competitors. The introduction of the branding into the DW Fitness Clubs has completely transformed the way healthy food and drink is now offered in this fast paced environment.

With the success of the first four Slim’s Express restaurants opening across DW Fitness Clubs Northern Ireland in Boucher Road Belfast, Bangor, Newtownabbey and Londonderry we are excited to evolve the brand even further as Gary McIldowney prepares to take over the DW Fitness Clubs restaurant offering across the United Kingdom and Scotland. Slim’s Healthy Kitchen is the perfect example of brand evolution, highlighting our own business model that together we are creative change makers, achieving big results from small changes over time well spent with clients. The Slim’s Healthy Kitchen brand has never been as strong as the business continues to grows, so do we.

Meet our evolutionaries – Shaleen

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1. What has working in Kaizen Brand Evolution taught you about the design industry?
In the few months that I’ve been at Kaizen Brand Evolution, I have learnt about presenting for design and how to present a client’s brief back to them and the best way to show outcomes. While working in Kaizen Brand Evolution I have learnt a lot about print and setting up different documents for print. I feel this is invaluable as it is something that will be used in all aspects of design.

2. Desert Island Design Studio, which typeface would you bring with you?
Helvetica, it’s my go to typeface as it is reliable, bold and can be used in all different weights for everything.

3. What do you use for motivation inside the studio? 
On a Friday here at Kaizen Brand Evolution we have a boojum, haha that keeps me motivated throughout the week. More motivation around the studio is the showcase of Kaizen Brand Evolutions work on our walls, seeing the brands that we have worked on and the creative solutions is very inspiring to see.

4. Any designers you have been stalking online recently?
My favourite designer is Jessica Walsh, I first heard her speak at OFFSET in my first year of University and I follow her on Facebook and Instagram.

5. What are you listening to in work today?
I listen to a mixture of everything, usually a bit of Beyoncé.

6. Any exhibitions in Belfast recently that are worth checking out? 
David Sherry at the Golden Thread Gallery, looks like an interesting exhibition I’m hoping to go to it this weekend.

7. What’s your pet called? Tell us about them.
I have a dog called Buddy, he’s old and quite stupid, I live on a farm and he likes to chase cows around the wrong direction.

Meet our evolutionaries – Ryan

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1. What has working in Kaizen Brand Evolution taught you about the design industry? 
Reputation is everything, building a good reputation across industry in invaluable and keeping the creative momentum simply nurtures the reputation.

2. Desert Island Design Studio, which typeface would you bring with you? 
Helvetica Neue – the family. I know! But stranded on a desert Island, a neutral typeface with great clarity, no intrinsic meaning would be of great comfort to me.

3. What do you use for motivation inside the studio? 
An eclectic mix of playlists on Spotify, caffeine and surfing Behance.

4. Any designers you have been stalking online recently? 
I love the work coming out of Barcelona at the minute, particularly Mucho. Check ’em out.

5. What are you listening to in work today?
Nirvana – Nevermind as it’s the 25th anniversary.

6. Any exhibitions in Belfast recently that are worth checking out? 
Keith Wilson: Calendar, at the Mac. Looking at the cultural status of sculpture, considering how ideas develop from studio to public presentation.

7. What’s your pet called? Tell us about them.
I have a crazy cockapoo called Riley and a very chilled cat called Obi. They’re best friends, oddly.

Meet our evolutionaries – Lizi

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1. What has working in Kaizen Brand Evolution taught you about the design industry?
KBE has taught me to always push myself to do the best – What I personally think is best for the design project I am undertaking.

It has also taught me that every day, every client will be different in the design industry.

2. Desert Island Design Studio, which typeface would you bring with you?
Why is there a design studio on a desert island? That’s what I am wondering first of all? …But if I was to bring a typeface with me it would be Futura. I would bring this because it works well with most design projects and is very reliable. It always has a slight retro feel to it, which I love.

3. What do you use for motivation inside the studio?
When I want to get motivated in the studio, I will plug in my headphones and zone out from the rest of the world, however the odd sweet or two also helps me, my favourites is Squashies incase anyone would like to know.

4. Any designers you have been stalking online recently?
I wouldn’t say stalk, but I love the web designer Sarah Parmenter, I love everything she creates, it is always so lovely!

5. What are you listening to in work today?
We usually have to listen to whatever Ryan puts on in the studio… Sometimes I will request the occasional Disney number but at the moment we are listening to the playlist Throwback Thursday #nostalgic.

6. Any exhibitions in Belfast recently that are worth checking out?
Oliver Jeffers was in the Ulster Hall recently doing a book signing who does lovely, cute illustrations (examples Lost and Found book). Also, Belfast Design Week is coming up in November which should be interesting and filled with lots of talent and creativity.

7. What’s your pet called? Tell us about them
As most people know I am a bit cat crazy – so of course I have a cat. She’s called Nala, she is the cutest thing ever, but also very crazy. Sometimes she will follow me to the bus on my way to work and try to get on with me (which is so embarrassing) or even just sit on top of my head just when she feels like it. I have plenty of stories about her which I talk about a lot in the office, but that’s for another time!

Meet our evolutionaries – Jordan

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1. What has working in Kaizen Brand Evolution taught you about the design industry?
Probably how to manage time more effectively. There are so many things going on in the studio ranging right the way through from client graphic design work, photography and our own internal brand that I always try to take a step back from the work and ensure that what is being done is in the best interests of the client, whether that is ourselves or someone else.

2. Desert Island Design Studio, which typeface would you bring with you?
Garamond Premiere Pro! I don’t know whether this typeface would be particularly useful on a desert island but it is definitely my favourite out there. Its classic shape works equally well in lower case for body copy or in the small caps case for detail text and sub headers. I always find that it gives a real sense of class to whatever publication or project it’s used in. I suppose in that sense if I were stranded I could imagine it was part of a big adventure book all set in the classic typeface.

3. What keeps you motivated?
The sheer range of clients that we work with means that we can experiment a lot with different styles and ways of communicating as we try to find the unique voice of a brand. I suppose this means I never really get bored as every job presents a new problem or task, which needs to be overcome in a visually pleasing way.

4. Any designers you have been stalking online recently?
There is a company from Argentina called ‘Hola Bosque’ who are really inspiring for me because of how the use colour. Everything they do is bursting off the screen with ingenious combinations that always seem so obvious until you try to do it yourself. They are primarily an illustration studio, which means that their style is very handmade and organic, which, combined with the colours make for a brilliant result.

5. What are you listening to in work today?
I really love music, and having played in a kind of post-punk band for a few years I developed a taste for the heavier guitar riff bands like Queens of the Stone Age and Refused, but both my Dad and brother have great taste in music and send regular recommendations my way. Most recently I am going back to what my Dad played in the car when I was younger, a mix of Steely Dan and Sting. But I will listen to anything that catches my ear. One of my new favourites is ‘Dreams’ by Beck from the new FIFA 16 soundtrack.

6. Any exhibitions in Belfast recently that are worth checking out?
The most recent exhibition’s that I have seen were all on Culture Night 2016. There is always a plethora of events, shoes and performances to go and see so I don’t think I could choose my favourite from the night, but if I had to say it would probably have been the people from Flamenco Fino. Brilliant dancing and music.

7. What’s your pet called? Tell us about them.
I have a cat and a dog, Evee and Catty… Try to guess which one is which. They are both very old now but still in great shape, Evee especially. She is 15 years old and still going strong, but the best thing about her is that she is just so well behaved. Only barks when she needs let in from outside and loves a good hug. Catty is like any well respected cat would be, totally aloof until she needs something, then she’s all over you.

Meet our evolutionaries – Lynsay

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1. What has working in Kaizen Brand Evolution taught you about the design industry?
That it is the team that you build around you and the studio culture that you craft that can be credited for the success of a studio. It’s that, that helps cultivate creativity. Clients then feel the passion and positivity toward their projects in pitches, gaining trust in the process. At Kaizen Brand Evolution, we have an amazing team!

2. Desert Island Design Studio, which typeface would you bring with you?
Helvetica. Sounds standard, but I love a bit of symmetry and it would bring a bit of order to the island, born fixer!

3. What do you use for motivation inside the studio?
Diet Coke! The real thing that motivates me most is being engaged in a client meeting when I know we can really help make a difference to their business, when I can see a solution using design intervention to create change.

4. Any designers you have been stalking online recently?
I’ve mainly been creeping on Wayne Hemmingway as I’ve been furniture shopping. Also been checking out D.A.D.D.Y. to stalk at OFFSET 2017.

5. What are you listening to in work today?
I only had a chance for a brief headphones moment today before the studio day started, it was to listen to and watch the trailer for the documentary ‘Oasis: Supersonic’. Nostalgic old footage and a very young Kate Moss. The studio today has mainly played Nirvana to mark the 25 years since Nevermind. New Warpaint album for the journey home.

6. Any exhibitions in Belfast recently that are worth checking out?
The Hockney exhibition at the Mac was a must for me after seeing the documentary at QFT a couple of years back. Turned out expensive for a free exhibit as I’d been looking for a sofa at the time and it led me to buy a Hockney inspired range. It’s very true in what he says, that there are ways of looking, it’s just a question of how hard.

7. What’s your pet called? Tell us about them
Currently two cats named Mickey and Mallory, after M&M Knox in ‘Natural Born Killers’. More often, they get called ‘the black one’ and ‘the other one’, as they are more natural born scaredy cats. Rescued from a centre after spending their first 7 months in a cage they hadn’t been used to human contact or touch, and so are taking alot of time and patience to become domesticated. ‘The other one’ is now brave enough to be stroked, but only in the dark.

Meet our evolutionaries – Vicki

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1. What has working in Kaizen Brand Evolution taught you about the design industry?
You need to be fast, accurate and very, very good. I learn so much each day in the studio, and thankfully have a supportive and talented and patient team to teach me. 

2. Desert Island Design Studio, which typeface would you bring with you?
Century Gothic, nice, friendly and versatile font. I feel if ‘Wilson’ had been written in Century Gothic, he would have been more lively!

3. What do you use for motivation inside the studio?
Coffee, some more coffee, oh and some more coffee.

4. Any designers you have been stalking online recently?
‘I love dust’ I enjoy the biker persona they have and everything they do is loud and proud. I have a real soft spot for Chip Kidd, who doesn’t love the guy who created the Jurassic Park logo! His Ted Talks are really helpful and inspirational. I mostly stalk illustrators, mostly. Such as Steve Simpson (who I am a little obsessed with and literally stalked at OFFSET) Oliver Jeffers who just had a book signing at the Ulster Museum. Love local guys like Stephen Maurice Graham and Peter Strain. And a big fan of Chiara Bautista’s sketching. Her mix of music lyrics and emotionally charged imagery is delightful. I still check in to Deviant Art every now and again for a nosey too. 

5. What are you listening to in work today?
A mix of Eminem – ‘Rap God’ and Childish Gambino gets me motivated in the studio, and in the gym. For a calm down session I love Blood Orange – ‘Cupid Deluxe’ and anything by Devotchka. 

6. Any exhibitions in Belfast recently that are worth checking out?
David Hockney in the Mac, first time his work has been exhibited here, and marks a major turning point for art exhibits in NI. Late Night Art is always fun for free wine and a look at what’s happening each month. 

7. What’s your pet called? Tell us about them
Henry the cat. He had a bad tummy when he was young and a bad name ‘Henry’, named after some footballer. We just pronounce it differently now. He is all better and eats constantly, has a little extra flab to carry around. 

GHBranded Culture Night 2016

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Thank you to everyone who came down to GHBranded for Culture Night 2016. Super fun night branding your Social Media accounts! Everyone’s photos can be found here:

bit.ly/GHBrandedPhotos

Please tag, link and share your images, and of course use them as your profile pics!

We hope that those who came down enjoyed a taste of the expertise in design and branding offered by Kaizen Brand Evolution at our pop-up studio. The event opened up the experience of branding by offering advice on Social Media, staging a professional profile image with a choice of backgrounds to suit your personality, as well as taglines to suit your aim online. From Facebook, Twitter, Instagram, LinkedIn to Tinder we catered for all. Our own Snapchat Geo Filter on the night received over 17k views, not too shabby!

Our experienced designers in our Lisburn Road studio are here to help on a more permanent basis, to raise companies online profiles with strategic planning and reporting. We hope you keep us in mind for your next brand update, or when you decide to start up your own business.

To learn more about us, or view our portfolio of brands that we have created, pop over to: kaizenbrandevolution.com/portfolio

Get Twitter Branded

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On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

Twitter:

It’s a conversation, plain and simple. If your business holds a lot of events, or is conversation focused, Twitter will work well for you. Use Twitter to network in a more informal way. It isn’t about how many followers you have, but how many are engaging with you and your content. This is true for all social media, but more so of Twitter. Talk with people not at them, and you will see a big difference.

Use hash-tags to join other conversations and reach a wider audience. When you visit or host events, Twitter can help get the party started both before and during the event, you can create a buzz and reach more potential customers with your chatter.

On the night use our hash-tag chalkboard board to speak your mind in your profile photos, and start some conversations. Chatting to people in all areas whether it’s show off knowledge of your business or your passion for your work, it’s a sure fire way of getting noticed on Twitter.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get Instagram Branded

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On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

Instagram:

Instagram is the vogue of social media, it’s all about beautiful well composed photos and videos. It’s all about aesthetics. Most prominent is food, fashion and fitness. If your company is any of these then Instagram is your main Social Media account.

Your imagery should be well composed, stick to the rule of thirds (Draw a 3×3 grid and place all object of interest onto the lines). Stick to them strictly and make sure your posts are beautiful and interesting! Filters can seem passé fast, so make sure you are up to date with new filters and try downloading apps with different filters to try out.

Like all social media accounts, being a little bit different can go a long way. Keep your hash-tags low, and put links and hash-tags in comments rather than the main body of text, as links won’t work on posts.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get LinkedIn Branded

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On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

LinkedIn:

Professional photos are a must for LinkedIn. But try to look a little different. Everyone in the company should have a LinkedIn profile that links through to your company’s page. It’s your professional portfolio and shows off the individual and how you all combine to make the company a powerhouse.

All the rules of perfecting a CV apply here, and tailor it to your business you’re in or after. Follow and interact with people and groups, show off your authority and skill. Constantly learn and post the certificates regularly. Lynda, Google and Hootsuite to name a few, all have links that automatically share your recent learning’s or accolades.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get Facebook Branded

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On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts. Let’s start with…

Facebook:

Is your personal story and public space to show the world what you’re about. Every business should have a Facebook page, as it is the number one social media platform. Think of it as the ‘Yellow Pages’, you need to be in it to be found and trusted. It’s best to make your Facebook profile picture the same as opposed to changing it regularly. However change your cover images to show what you’re up to.

Your posts shouldn’t sell directly, they should tell your business story. What’s interesting about your company? What can you add to people’s lives on a daily basis that will interest and engage them?

An engaged audience leads to brand advocacy and that leads to sales, without ever having to post an offer, gimmick, or sales pitch.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Boojum, store No.7 opening night

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Boojum Belfast celebrated the opening of their seventh store last night and they invited the KBE studio to explore the store, sample the Burritos and more. It was an fantastic atmosphere. The new Great Victoria Street premises are certainly very spacious and in great catchment area, just opposite GVS Train Station.

Since Boojum came on board the Kaizen Brand Evolution roster we have created some fantastic work together, including their brand new website, social media campaigns, in-store promotional material and some exciting, top-secret projects which are on the horizon. It is a pleasure to see Boojum evolving so quickly since the change of hands almost a year ago. They follow a brilliant business model and their success is only proof of this. As they grow, we grow and we look forward to the future of the biggest name in burritos.

Visit Boojums website here: www.boojummex.com

SRC end of year shows

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On Tuesday night we had the honour of congratulating Sinead McGreevy on completing an HND in Graphic Design at South Regional College. Sinead had been gaining experience in our studio for over 6 months and had been an asset to the team. The end of year shows were of particular interest due to our partnership working with the Design Centre ran by Michael Toman, allowing us to share live creative projects and offering feedback to help nurture creativity. Ryan Stanfield, senior designer at Kaizen Brand Evolution officially opened the shows, a previous student of the college his foundation in design studies and subsequent career launch has forged links with the College that continues to give back. Sinead’s final major project produced a series of educational resource books, containing basic information and theory behind graphics design. The project was named ‘Basepoint’ and we feel would be great tool for young designers starting out looking for industry hints and tips to get them studio ready. Following the end of year shows, the Design Centre students were awarded 1st Place in the ‘Creative Industries’ category of the Best Awards 2016. We were glad to play a small part in it all and am sure there was much celebrating at the weekend!

Nuovo Ristorante

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Jordanstown Village will soon boast a nuovo ristorante! Working closely with the team at Bureau by the Lough to expand their offering and launch an Italian experience, we conducted a naming process incorporating some design thinking picked up at the IBM workshop at Offset this year. The new Italian Restaurant specialising in pizza, pasta & seafood with an in-restaurant pizza oven, and spectacular view needed to tell a story. The translation of Little Blue to Poco Blu became the narrative for the branding process. Immersing ourselves in Mediterranean patterns and colours the brand story unfolds to share the Italian experience. Collaborating with Brill Design on interiors we eagerly anticipate tasting the delights at launch this summer!

Boojum, Cinco De Mayo

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Boojum approached us to create a concept for the launch of their new ‘Win a trip to Mexico’ Campaign for Cinco De Mayo. We developed an online and printed campaign strategy that revolved around a ‘holiday tag.’ Using the tag as the device to drive the campaign it was clearly linked to the Holiday theme and strategically, ‘Tagging friends’ on social media became the staple of the competition. The tag also appears at the final stages of the competition where Boojum hold a special night where finalists have the chance to find a printed ‘Boojum Tag’ inside a Burrito on the night of the draw. Corona where the main partner in the holiday give away and we introduced some hashtag’s to coincide with the competition #boojum5demayo and #boojum&corona. The competition has proved very successful in driving new traffic to the main site www.boojummex.com (design by us) and raising brand awareness across Ireland.

Offset 2016

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Offset is a massive design conference hosted in Dublin, this year saw record numbers of attendees from across the globe. We were treated to hear from all sectors of the creative industries, makers at the top of their game, discussing their work and giving industry insights.

Last week we posted our top five list must sees, we weren’t disappointed. All speakers had a little something for us to take away from their talks. It was an incredible amount of talent in one spot.

4Creative spoke largely about how failing taught them not to fear failure, but to understand it’s a part of growing. Angus Hyland showed us his stunning array of book and magazine design, whereas Reed & Rader explained that we needed more cats!

Over the weekend we also participated in IBMs design workshop, experiencing how they develop and expand ideas. Their process helps identify a client’s weak point and find solutions to solve their problems at a fast pace.

We are back in the studio, invigorated and inspired for new briefs. And cat shopping!

Girl Power

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Kaizen Brand Evolution join Women in Business

We are excited to be part of Women in Business, one of the largest and ever growing business network’s for females in Northern Ireland. Lynsay from a design perspective, and Glenda from sales are new members joining many of our entrepreneurial clients. This gives us an amazing opportunity to network with local business as well as engage with new starts. An added benefit is the mentor programme, allowing our team to both mentor and be mentored to gain invaluable experience in the business world we contribute to. Looking forward to our first event and introduction to a great initiative. We’ll be sure to keep you posted!

NI Design Alliance – Making Things Better

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with NI Design Alliance

We are proud to be part of Northern Ireland Design Alliance, a group of practising professionals who believe that great design makes things better for people. That’s what we do at Kaizen Brand Evolution, we pride ourselves in being creative changemakers. Both with our clients as well as cultivating talent in our internship and links with design courses to make a real difference in our commercial and social landscape. A forum for change, as well as a voice through key partnership with the UK Design Alliance, facilitated by the Design Council they provide an opportunity to engage with all kinds of organisations and representatives from society. You’ll find us on their directory and as avid attenders of the Anatomy of Design’ series, you’ll see us amongst the great and the good at the next event.