Boojum, store No.7 opening night

Boojum Belfast celebrated the opening of their seventh store last night and they invited the KBE studio to explore the store, sample the Burritos and more. It was an fantastic atmosphere. The new Great Victoria Street premises are certainly very spacious and in great catchment area, just opposite GVS Train Station.

Since Boojum came on board the Kaizen Brand Evolution roster we have created some fantastic work together, including their brand new website, social media campaigns, in-store promotional material and some exciting, top-secret projects which are on the horizon. It is a pleasure to see Boojum evolving so quickly since the change of hands almost a year ago. They follow a brilliant business model and their success is only proof of this. As they grow, we grow and we look forward to the future of the biggest name in burritos.

Visit Boojums website here: www.boojummex.com

Web Design for Boojum, Belfast, Dublin and Galway

Ireland’s premier burrito bar and Mexican fast food restaurant Boojum, are firm favourites in the KBE studio. Friday is most definitely a Boojum day, as is Monday and a regular late night. We’re fully fledged #boojumaddicts and proud. When the team behind Boojum engaged us to redevelop their online portal, this was one project we were happy to sink our teeth into.

Puns aside, Boojum operate across the Island of Ireland, north and south. The brand appeals to such a diverse demographic that we hand to be mindful of this while retaining the charm and character of the brand, that has been crafted over the last 10 years.

Attention was also paid to the usability of the website both behind desks and on the move. We ensured the site was fully responsive to enable flawless delivery on the move. Web traffic and user experience has increased greatly within the first few months of the launch.