Meet our evolutionaries – Lynsay

1. What has working in Kaizen Brand Evolution taught you about the design industry?
That it is the team that you build around you and the studio culture that you craft that can be credited for the success of a studio. It’s that, that helps cultivate creativity. Clients then feel the passion and positivity toward their projects in pitches, gaining trust in the process. At Kaizen Brand Evolution, we have an amazing team!

2. Desert Island Design Studio, which typeface would you bring with you?
Helvetica. Sounds standard, but I love a bit of symmetry and it would bring a bit of order to the island, born fixer!

3. What do you use for motivation inside the studio?
Diet Coke! The real thing that motivates me most is being engaged in a client meeting when I know we can really help make a difference to their business, when I can see a solution using design intervention to create change.

4. Any designers you have been stalking online recently?
I’ve mainly been creeping on Wayne Hemmingway as I’ve been furniture shopping. Also been checking out D.A.D.D.Y. to stalk at OFFSET 2017.

5. What are you listening to in work today?
I only had a chance for a brief headphones moment today before the studio day started, it was to listen to and watch the trailer for the documentary ‘Oasis: Supersonic’. Nostalgic old footage and a very young Kate Moss. The studio today has mainly played Nirvana to mark the 25 years since Nevermind. New Warpaint album for the journey home.

6. Any exhibitions in Belfast recently that are worth checking out?
The Hockney exhibition at the Mac was a must for me after seeing the documentary at QFT a couple of years back. Turned out expensive for a free exhibit as I’d been looking for a sofa at the time and it led me to buy a Hockney inspired range. It’s very true in what he says, that there are ways of looking, it’s just a question of how hard.

7. What’s your pet called? Tell us about them
Currently two cats named Mickey and Mallory, after M&M Knox in ‘Natural Born Killers’. More often, they get called ‘the black one’ and ‘the other one’, as they are more natural born scaredy cats. Rescued from a centre after spending their first 7 months in a cage they hadn’t been used to human contact or touch, and so are taking alot of time and patience to become domesticated. ‘The other one’ is now brave enough to be stroked, but only in the dark.