Month: July 2016

Boojum, store No.7 opening night

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Boojum Belfast celebrated the opening of their seventh store last night and they invited the KBE studio to explore the store, sample the Burritos and more. It was an fantastic atmosphere. The new Great Victoria Street premises are certainly very spacious and in great catchment area, just opposite GVS Train Station.

Since Boojum came on board the Kaizen Brand Evolution roster we have created some fantastic work together, including their brand new website, social media campaigns, in-store promotional material and some exciting, top-secret projects which are on the horizon. It is a pleasure to see Boojum evolving so quickly since the change of hands almost a year ago. They follow a brilliant business model and their success is only proof of this. As they grow, we grow and we look forward to the future of the biggest name in burritos.

Visit Boojums website here: www.boojummex.com

Panacea in Vogue and online

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We love seeing a brand do so well from its fruition in the Kaizen Brand Evolution Studio. Working closely with Panacea Drinks in their brand evolution has proven a massive success for the company with features in Vogue magazine, tastings from The Body Coach, Joe Wicks and growth in London and Ireland.

This week we see the launch of the brand new Panacea website. We use a contemporary site design that reflects the needs of the customer through interactive blogs, visually engaging page layouts and insight to the product and lifestyle. The site boasts a straightforward user experience from start to finish, setting Panacea Drinks ahead of their competitors, paving the way for healthy, pro-biotic water-kefir in the United Kingdom and Ireland.

The website follows as a part of Panacea’s brand strategy moving forward. As brand guardians to Panacea we ensure the direction is on point and communicating with the target audience as it grows. We are proud to continue working with this innovative brand as it reaches the masses.

View the new site here: www.panaceadrinks.com

Reuben’s tasty new website

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We love when businesses grow and reach new levels of success through hard work and considered business direction. It’s our goal to help them get there through great graphic design and web site design. Today we’d like to show how we’ve helped grow the presence of Reuben’s, a modern, rustic cafe that prides itself on delicious local food.

When the owners approached us to evolve their branding and look at their online presence we knew this was a tasty adventure we wanted to unfold. We felt their current website design did not portray the modern and friendly feel the Reuben’s team has worked tirelessly to achieve. The food which should be the hero of the hour was lost in a menu and not visually displayed online and so we extolled the virtues of great food photography, which has made a significant difference in it’s own right to the sites look and feel. Reuben’s new online presence was just not about making it pretty but also making sure we communicated the brand’s personality and history into it. Each page tells a story of Reuben’s cafe, from the opening in 1996 right through to the current day.

Evolving your brand is important to ensure you protect your business from the threat of competition. By continuously improving and ensuring dedication to your brand will ensure you are in a stronger position to grow and flourish. Don’t worry though, we are experts in this field, providing professional web design, here in Belfast.

It’s all black and white?

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– A New Mobile Design Trend

Coined as Complexion Reduction by Michael Horton (UX/UI Designer at Swarm) this stark, monotone, type led mobile design trend of 2016 has seen companies such as Instagram, Airbnb and Apple climbing aboard. The design of these interfaces has become beyond minimal, describes Horton, beyond flat design and independent of progressive reduction.

Beyond minimal you say? Well… the brand colour palettes are being set to one side, in fact using Instagram, Airbnb, and Apple music’s platform’s the brands become almost faceless with the content itself shining through. This allows for a more visual and intriguing experience when browsing. Imagery is the real hero of the mobile design world, and rightly so. It’s far more interesting, album artwork, photography and design now has a more suitable frame for mobile in this age of ‘Complexion Reduction,’ not to mention the re-gen of mobile typography (*swoon.) Broken down, pictures and words are what we know and love, forget about the brand personality of Instagram, I want functionality, peace and quiet.

Put quite brilliantly Horton says:
“This means your iPhone home screen will soon become nothing more than a colourful mosaic of bright portals transporting you to Pleasantville.”

This monochromatic move by Mobile designers is a revolution of simplicity, as brand designers across multi-mediums we aim to achieve this on every project we work on. Users/Customers want the content, product or service outlined as easily as possible, engagement and capturing audiences through thoughtful, simple design are the twin pillars of Kaizen Brand Evolution.

Read more on this here: bit.ly/UXtrends

Comber Pharmacy Branding

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The owners of Parker Pharmacy desired to re-brand their business to appeal to the communities in which they were situated. With the name change to Comber Pharmacy they required a modern brand identity with a nod to the classic branding of the past ‘Parker Pharmacy.’

We developed a considered brand strategy for Comber Pharmacy which positions them as a progressive brand that respects the legacy of the old business. We introduced a ‘plus’ device which can be seen throughout their brand materials and in-store way-finding system. This fusion of contemporary and classic in the identity is adaptable for business expansion and new locations for the pharmacy, keeping the brand messaging, colour palette and device consistent each time.