Tag: sports branding

Code Fixer – Branding

Posted on by YBmMqGwLx0

Codefixer are a small web design and development company based on the Malone Road, Belfast. They design websites for a range of clients  across many different industries all over Ireland. Codefixer are one of the few companies that specialise in Google Ad words, SEO friendly websites and Analytics. Having this all under one roof helps give you the ultimate package for your business. They make the whole experience very easy for your business and needs.

In their own words:

“Codefixer offers a comprehensive range of first class web design and development solutions including e-commerce and WordPress, that coupled with our extensive skillset in SEO and Pay Per Click helps all types of websites punch above their weight.

Whether you are a small to medium sized business, a start-up to a multi million pound online business we’re confident that we can help you improve and get more of out your online business. Our success is due to our hunger to succeed and provide web solutions that exceed client expectations.”

Codefixer came to Kaizen Brand Evolution wanting a new look to their brand. The old brand was out-dated and didn’t match the professionalism and years of experience Codefixer had. It just looked cheap and amateurish and this was so far from the truth. In fact they have been in this industry for just over 15 years. Codefixer wanted a refreshing logo that would set them apart from the industry landscape. They needed to look like a professional web design studio who you want to look after your online presence. As being a company who works with the internet they are potentially competing in global market not just local. The current brand doesn’t do Codefixer and justice.

Our approach was to create a memorable logo, which is future-proof; we wanted it to say exactly what sector they were in without looking like your typical web design company. We created a logo that would easily develop into a brand with sub logos.

In the meantime it had to be a logo that covered all basis of what Codefixer do into an eye-catching design, which prominently worked across all screens from mobile devices to desktop.

The mark is a inspired by the language of code. A main object is written in square brackets ‘code’ followed by an instruction ‘fixer’ in this case. This language is written in lowercase (computers don’t understand uppercase). The [code]fixer mark can easily be written when the logo isn’t present on any device and will become instantly recognisable. The use of azure blue helps reach out to more corporate clients. This blue makes the business feel trust worthing and reliable.

The new logo will be used on social media, Linked In, their own website and possible print materials.

I believe the new mark will help them get the business and clients they want for their business.  The logo will be able to work well for training course and possible coding events in the future in Belfast and across Ireland.

 

Active Health – Brand Development

Posted on by YBmMqGwLx0

Holywood based Active Health Solutions approached the team at Kaizen Brand Evolution to reposition their brand identity to tie in with their plans to build a new website and a re-fit to their facility on Hibernia Street. Investment into their online service and internal facilities sparked the requirement to refresh their entire brand identity from their logo mark to their brand purpose and narrative. Active Health Solutions required a fresh, contemporary brand audit that reflected their ambitions for the business and a brand that spoke to new and existing clientele.

In their own words:

We are a company of passionate health care professionals providing a holistic, multidisciplinary approach to healthcare from our bespoke clinic in Holywood, County Down. Our mix of services include Physiotherapy, Podiatry, Chiropody, Massage Therapy, Pilates, Personal Training, as well as the provision of Occupational Physiotherapy to a number of large companies and organisations across Northern Ireland and Ireland.

Active Health Solutions was started in 2006 by husband and wife team David & Rachel Saligari who are both are highly trained Musculoskeletal Physiotherapy Specialists who met while completing their Masters of Manual Therapy in Perth, Western Australia. They and their clinical staff pride themselves on providing the most up to date and evidence based treatments available. Whatever your requirements, you will be directed to the health care professional within the company with the expertise to solve your problems and achieve your goals.

Utilising their own description of Active Health Solutions we crafted a brand narrative and identity that would help re-position the business as market leaders, experts and forward thinkers. The first port of call was the logo mark itself. In a brand audit we retain and refresh rather that re-invent. This ‘refresh’ was a modern take on their existing mark, a contemporary word mark with considered typographic detailing using the ‘sportier’ glyphs found in ITC Avant Garde along with a simplistic ‘Plus’ brand device that the business can introduce as a nod to the health industry as well as reflecting that they are a physiotherapy business at the core “PLUS’ so much more. A key piece of the audit was also to remove the word ‘solutions’ from the primary brand mark – this decision came into play rather early in the design process, we felt that ‘solutions’ was too generic a word to describe the full set of services on offer at Active Health. This was an easy removal for the business owners as most clients refer to the business as ‘Active Health’.

We introduced the narrative ‘Activate your Health’ to use across all branded touch points both online an in print. Activate your health is a direct call to action for the brand and acts on its own as almost a sub brand for the business to use around the building, on advertising and in any promotional material they produce. With the logo mark and brand language set in place the colour palette and photography direction was next in completion of the brand audit. The colour palette reflects the previous branding, rather than using a primary lime green, we have introduced a pastel scheme to accompany a beautiful blue grey. The colour symbolises renewal and growth, addressing the key selling points of Active Health Solutions. The photography direction is focussed, dramatic and telling of the services carried out at Active Health – we wanted to move away from the traditional stock photography direction of clients smiling in a clinical environment, something that this market is saturated in. The imagery is much more though provoking and speciality focussed.

Active Health are currently working on refreshing their website with us, creating an informative, user friendly experience online, all reflective of their service in store.

Staying Healthy by Working Together

Posted on by YBmMqGwLx0

Slim’s Healthy Kitchen is one of the longest standing clients on the Kaizen Brand Evolution roster. Since their fruition, we have developed the brand, from the brand identity, tone of voice and brand personality to their website, social media design, menus and interiors. Our working relationship has strengthened as the business has continued to grow significantly, with the opening of 4 new restaurants in the Belfast area and now a new venture into all of the DW Fitness Clubs. Slim’s Healthy Kitchen continues to develop and evolve their brand with us and the understanding of the brand values is what makes our business, and theirs, truly successful. When we received news that Slim’s garnered a contract with DW Fitness Clubs to open the Express model across all stores in Ireland, United Kingdom and Scotland we were absolutely thrilled for their business.

The past two weeks has seen the launch of the Slim’s Healthy Kitchen brand in DW Fitness Clubs across Northern Ireland and with our help, we have delivered the Slim’s brand experience in this new venue. Brand consistency across the DW roll out was imperative and with the design of Digital menus for screens behind the counter, interior graphics for the restaurant, promotional material such as flyers, pop-up banners and social media posts we have set the standard for future Slim’s Health Kitchen Express roll-outs.

We worked closely with the marketing and management team at Slim’s Healthy Kitchen in the design of the new menu for DW Fitness Clubs. The brief was to attract and engage gym users, parents of children using gym facilities and appeal to personal trainers alike. We designed and developed a series of high impact graphic devices and colour schemes, bringing the screen menus to life. The brand personality is highlighted in the Slim’s Express model, use of contemporary graphic design utilising standout illustrations, high impact photography and personable brand language.

Along with the new menu design, we had to adapt the Slim’s Healthy Kitchen brand to suit the interiors of each DW Fitness Club. We created a series of branded vinyl signage, which can be seen throughout each location on counter fronts, window displays and feature walls. Vinyl signage is a great way of displaying brand identities, language and offers across the store especially on this project we were able to brand the already existing unit rather quickly. In addition to the vinyl signage we created and designed a series of internal posters for the restaurant. For the poster designs, we called upon local photographer Fergus Jordan (Whitecloud Photographic) who produced a beautiful series of stylised food photography showcasing the offering at DW Fitness Clubs. The imagery reflected the brand values for the Express Store fantastically using bright, eye-catching backdrops as well as some extremely creative food styling shots. The mix of high-end photography, graphic design, typographic design and illustration really sets Slim’s Healthy Kitchen apart from their competitors. The introduction of the branding into the DW Fitness Clubs has completely transformed the way healthy food and drink is now offered in this fast paced environment.

With the success of the first four Slim’s Express restaurants opening across DW Fitness Clubs Northern Ireland in Boucher Road Belfast, Bangor, Newtownabbey and Londonderry we are excited to evolve the brand even further as Gary McIldowney prepares to take over the DW Fitness Clubs restaurant offering across the United Kingdom and Scotland. Slim’s Healthy Kitchen is the perfect example of brand evolution, highlighting our own business model that together we are creative change makers, achieving big results from small changes over time well spent with clients. The Slim’s Healthy Kitchen brand has never been as strong as the business continues to grows, so do we.