Month: January 2015

Slim’s Healthy Mini Kitchen – Victoria Square

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Slim took on the pod in Victoria Square Belfast as a brand new venture. His plan was to turn the old Victoria square kiosk and transform it into a one-stop juice bar for shoppers. The idea was great and we created the new ‘Slims Healthy Mini Kitchen branding for the POD. Mini Slims needed a new logo with a full vinyl wrap of the entire area below the Victoria Square dome. Our approach was to create a summer festival experience for shoppers in the heart of the city. The graphics featured a field, wooden directional signage, festival lights which sit with picnic tables, teardrop flags and parasols, the full works. The till area was transformed into a wooden hut with the bright, bold colours of Slims brand surrounding the POD. Slims Healthy Mini Kitchen reinforced the brand values in the centre of Belfast’s retail sector and in tern drove more customers to the larger store beside Top shop. A great project for the Kaizen Brand Evolution team.

 

Bakehouse Belfast – Branding

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Bakehouse Belfast approached Kaizen Brand Evolution for a branding project to set them apart as the top B2B supplier of baked goods across Ireland. Already established in some of the countries top hotels they required a fresh brand that would be rolled out across packaging, marketing materials, menus and eventually plans to open a café/patisserie. We pitched 3 contemporary brand directions for the company to which they chose the wheat’ mark with accompanying distressed text logo, echoing the hand made aspect of the business. We designed the packaging for their initial stand alone protein bar using a mix of bold raspberry and mint green colour palette. The brand personality cam in the naming of some of their best selling products, for instance their apple pie was re-named ‘Granny’s hand made apple tart.’ We wanted to use ‘Belfast-ism’s’ for each product and reflect the companies Belfast heritage. All copy going forward would use this approach and set them apart from their competitors.

NI Design Alliance – Making Things Better

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with NI Design Alliance

We are proud to be part of Northern Ireland Design Alliance, a group of practising professionals who believe that great design makes things better for people. That’s what we do at Kaizen Brand Evolution, we pride ourselves in being creative changemakers. Both with our clients as well as cultivating talent in our internship and links with design courses to make a real difference in our commercial and social landscape. A forum for change, as well as a voice through key partnership with the UK Design Alliance, facilitated by the Design Council they provide an opportunity to engage with all kinds of organisations and representatives from society. You’ll find us on their directory and as avid attenders of the Anatomy of Design’ series, you’ll see us amongst the great and the good at the next event.