Slim’s Healthy Kitchen Cookbook

Kaizen Brand Evolution created the branding and designed every touch point you will see from Slims Healthy Kitchen, Slims being one of our longest standing clients, a client that is constantly growing, succeeding and as Slim grows in business as do we. When Slim came to us with the idea of designing a cookbook for the Christmas shelves in November, we were extremely excited and a little scared at the deadline! Our relationship with Slim and his team is incredibly tight and we knew, no matter what, we were going to produce the most exciting cookbook working together. Shout out to Chris Love (love PR) and Kate Magill who worked on the content and Khara Pringle for her outstanding photography. The Kaizen Brand Evolution team worked tirelessly with the Slims team in creating this wonderful healthy cookbook. The design approach was contemporary, straight forward and high impact. The imagery and text had to sit well together, be functional as people needed to follow the recipes and be visually stimulating. We succeeded in the delivery of Slims first Cookbook with plans for a follow up in 2016 which we cannot wait to get stuck into. The success of the book has increased the brand reach and interest in the healthy eating movement happening in Northern Ireland, with Slim being the captain of the ship. If you would like a copy of the book you can find it in Waterstones and most book retailers across the land but be quick they’re selling fast.

Visit slimskitchen.com for more info. Here’s to the next instalment. #choosebalance

Nurturing creativity

Southern Regional College

We have embarked on a partnership with Southern Regional College to work with students who are undertaking the graphic design course. To help develop industry skills and prepare students for live in a studio we are submitting live briefs for participation. The students get exposure to client briefs and an opportunity to respond in real time. We critique the responses offering advice and guidance and also show the final client pitch so that they can see the level of work involved and how their response compares. For some their work will get in front of the clients noses, for others they get to see how they can tweak and improve connecting to be client ready. In addition we have offered time to assist with portfolio surgeries to help prepare students for the recruitment process, advising on how to collate their work and mock interviews. We feel strongly about giving back to colleges that have supported us and prepare students so that they are industry ready on graduation. We have been impressed by the student’s thinking and commitment to deadlines, their motto to communicate, connect and create is paying off!

Links:

https://www.facebook.com/designcentresrc/

SRCgraphicdesign

http://www.src.ac.uk