Get Twitter Branded

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

Twitter:

It’s a conversation, plain and simple. If your business holds a lot of events, or is conversation focused, Twitter will work well for you. Use Twitter to network in a more informal way. It isn’t about how many followers you have, but how many are engaging with you and your content. This is true for all social media, but more so of Twitter. Talk with people not at them, and you will see a big difference.

Use hash-tags to join other conversations and reach a wider audience. When you visit or host events, Twitter can help get the party started both before and during the event, you can create a buzz and reach more potential customers with your chatter.

On the night use our hash-tag chalkboard board to speak your mind in your profile photos, and start some conversations. Chatting to people in all areas whether it’s show off knowledge of your business or your passion for your work, it’s a sure fire way of getting noticed on Twitter.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get Instagram Branded

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

Instagram:

Instagram is the vogue of social media, it’s all about beautiful well composed photos and videos. It’s all about aesthetics. Most prominent is food, fashion and fitness. If your company is any of these then Instagram is your main Social Media account.

Your imagery should be well composed, stick to the rule of thirds (Draw a 3×3 grid and place all object of interest onto the lines). Stick to them strictly and make sure your posts are beautiful and interesting! Filters can seem passé fast, so make sure you are up to date with new filters and try downloading apps with different filters to try out.

Like all social media accounts, being a little bit different can go a long way. Keep your hash-tags low, and put links and hash-tags in comments rather than the main body of text, as links won’t work on posts.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get LinkedIn Branded

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

LinkedIn:

Professional photos are a must for LinkedIn. But try to look a little different. Everyone in the company should have a LinkedIn profile that links through to your company’s page. It’s your professional portfolio and shows off the individual and how you all combine to make the company a powerhouse.

All the rules of perfecting a CV apply here, and tailor it to your business you’re in or after. Follow and interact with people and groups, show off your authority and skill. Constantly learn and post the certificates regularly. Lynda, Google and Hootsuite to name a few, all have links that automatically share your recent learning’s or accolades.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded

Get Facebook Branded

On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts. Let’s start with…

Facebook:

Is your personal story and public space to show the world what you’re about. Every business should have a Facebook page, as it is the number one social media platform. Think of it as the ‘Yellow Pages’, you need to be in it to be found and trusted. It’s best to make your Facebook profile picture the same as opposed to changing it regularly. However change your cover images to show what you’re up to.

Your posts shouldn’t sell directly, they should tell your business story. What’s interesting about your company? What can you add to people’s lives on a daily basis that will interest and engage them?

An engaged audience leads to brand advocacy and that leads to sales, without ever having to post an offer, gimmick, or sales pitch.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded