Boojum approached us to create a concept for the launch of their new ‘Win a trip to Mexico’ Campaign for Cinco De Mayo. We developed an online and printed campaign strategy that revolved around a ‘holiday tag.’ Using the tag as the device to drive the campaign it was clearly linked to the Holiday theme and strategically, ‘Tagging friends’ on social media became the staple of the competition. The tag also appears at the final stages of the competition where Boojum hold a special night where finalists have the chance to find a printed ‘Boojum Tag’ inside a Burrito on the night of the draw. Corona where the main partner in the holiday give away and we introduced some hashtag’s to coincide with the competition #boojum5demayo and #boojum&corona. The competition has proved very successful in driving new traffic to the main site www.boojummex.com (design by us) and raising brand awareness across Ireland.
Tag: social media marketing
Northern Ireland Chamber of Commerce – Twitter with Nick Pickles
Today myself and Vicki were invited to the lovely setting of the Grand Opera House in Belfast where Nick Pickles of Twitter was discussing the ins and outs of twitter. As usual the Chamber put on a great spread for breakfast and fuelled the attendees for what was to be an intriguing insight to the world of twitter. Nick’s presentation helped explaining how twitter is not a tool used to generate profit, but to show your brand personality.
Who wants to read tweet after tweet with a hard sell, its much more personal. In fact the ratio for personality tweets against business news should be 80% personality and 20% business if even. Vicki and I soaked up the information like two digital marketing sponges and put together a plan for out digital marketing strategy for our current and potential clients. This invaluable information has went a long way and we continue to grow our social media packages with some of Northern Ireland’s leading brands. Thanks Chamber, we look forward to the next instalment of business talks …and bacon baps.
Everyday’s A School Day at KBE!
Hootsuite University
Congratulations to Vicki, from our digital team, who graduated from the Hootesuite University. Hootsuite’s education and certification programmes are developed by industry-leading experts and feature up-to-date resources to drive meaningful results on social media. This management tool allows effective control of Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi from one dashboard. Kaizen Brand Evolution’s commitment to learning means that we can deliver premium campaigns and enhanced results analysis on your behalf. Vicki is now listed in Hootsuite’s public directory of social media professionals gaining recognition and a certificate to boot!
So if your passion is your business, your product, your big idea, spend your time doing what you love. Let us look after getting the word out there, using social media tools like Hootsuite pros! Planned campaigns, designed and scheduled posts and most importantly results analysis and adjustments will let you reap the rewards of structured content converting to wider audiences and in effect sales.