Month: December 2019

An annual report is one of the crucial elements for every public company. It is basically a marketing opportunity for businesses as one can show their organization’s identity and vision through the annual report. Moreover, an annual report also helps in attracting new investors while keeping the interest of the existing ones.

Since an annual report has such a huge significance, it is extremely crucial to choose the best annual report design so that it can convey your message loud and clear. Believe it or not, but focusing on the report design is as important as the content you want to publish inside.

A poorly designed annual report can cause havoc for your organizations, whereas an appealing annual report can captivate shareholders and encourage them to trust your brand. It means that one should never compromise with the annual report design whatsoever.

In order to help you design the best annual report, we have compiled a list of tips you should remember while designing the annual report for your brand.

Add Graphs and Graphics

With the annual report, the goal is to attract prospects and shareholders. And, that’s only possible when your report contains graphs and chart illustrations to connect with the readers more effectively.

You can use these types of visual elements to draw the reader’s attention towards your achievements such as milestones covered and other important things your company has accomplished in the past.

No doubt, you can also illustrate these figures with the help of numbers, but graphs and charts make the entire report visually appealing and they are easier to understand at the same time. So, make sure that your annual report design has all the essential graphs and charts.

Convey Your Message With Appealing Headlines

Here’s the thing; readers don’t have plenty of time to read the entire report. So, there’s no point in writing fluffy text that takes forever to read. Instead, try to convey your messages by writing compact yet powerful headlines.

You can also incorporate the text with appealing images so that the reader doesn’t get bored and reads the majority of the report. You should focus on limiting the text while adding more visual elements (images) to convey your message loud and clear.

Talk About Company Vision

If you have designed an annual report in the past, you already know the significance of talking about the company vision. However, one thing that you must keep in mind is that the entire annual report should talk about the vision.

One of the biggest mistakes that companies make while designing the annual report is to conclude the company in two-three lines. Try to design the annual report in such a way that company vision is the center of the topic.

Use High-Quality Images

We have discussed several times the importance of adding images and we can’t stress this point enough. However, make sure to add high-quality images that looks extremely appealing. The images will captivate the readers and help you connect with them more effectively.

Conclusion

An annual report is one of the most crucial elements of an organisation. Moreover, designing the annual report is also important as it will have a huge impact on the future of your organisation. That’s why we recommend hiring annual report design firms that have professional designers who have expertise in designing a captivating annual report for different businesses.

Know Your Objective

Before looking for brochure design services and moving ahead with the designing process, take your time and have a clear vision about the objective of the brochure. Are you going to promote a concert, a newly launched product, or a contest?

When you completely know what is the objective of your brochure, it becomes way easier to move in the right direction. So, gather as much information as possible and list out all the important details that must be added to the brochure.

Since everything that you add on the brochure will communicate with the customers, it is important to pick out the most suitable pieces of information that are likely to attract potential customers.

Know Your Customers

As we mentioned earlier, a brochure will act as a communication tool for your brand. That’s why it is extremely important to know your customers so that you can easily capture their interests.

Having clarity about who your customers are will make it much easier to design your brochure accordingly. For instance, if your target customers are tech geeks, you’ll have to choose a design that relates to the latest technologies.

Similarly, if your target customers are fashion enthusiasts, you can pick a design that talks about fashion. In any scenario, make sure to research thoroughly so that you can design bespoke brochures that attract your potential market and bring in more customers.

Showcase Your Creativity

Showcasing your creativity is extremely important, especially if you want to stand out from the competitors. Keep in mind that if you use the same old designs, like everyone else, you are less likely to be noticed by the customers.

In an era where competition has become extremely fierce, it is imperative to utilize your creativity in the best possible way so that you can captivate as many customers as possible. While picking a design, try to be unique so that you can add the uniqueness factor to your brochures.

In addition to this, it is also imperative to focus on every small detail of the brochure. For instance, make sure to be picky while choosing the right font colour and size for the text. Your main objective should be to design a brochure that sets you apart from the crowd.

Avoid Big Fancy Words

With brochures, you are not supposed to impress the audience with your vocabulary. Try to use simple words so that you can easily convey the message around. The more complex words you’ll use, the more likely will the customers drift way.

Since you want to convey a specific piece of information through brochures, try to stick to the point. This will engage the readers and they’ll easily comprehend the message you wanted to convey across in the first place.

Make the Brochure Customer-Centric

While designing the brochure, it is important to keep customers’ interests at the back of your mind. There’s no point in showcasing your creativity if it doesn’t reach and engage the target audience. So, make sure to keep customers’ interests your top priority so that you can design customer-centric brochures.

For instance, if the target audience prefers pink colour, make sure to keep the colour texture pink, even if you hate it. This will help you captivate the customer, that’ll eventually lead to a new sale for your business.

Brochure Design 101-Final Words

Using brochures for branding can do wonders for your business. Not only it draws attention of the target audience, but a brochure will also help you build the brand authority of your business. The above-mentioned tips will help you design the most suitable and captivating brochures for your business so that you can promote your brand without any hassle. If you are looking for the best brochure design services, we can help. At Kaizen Brand Evolution, we utilise the best-in-class tools and the latest techniques to design captivating brochures for our customers.

Branding is one of the most important things in a business. It is basically a marketing strategy under which the business creates a name along with a symbol or a design that is easily identifiable as belonging to the company. It is very important for all the businesses to understand the value of the branding as it helps in identifying a particular product or service and comparing it against competitor products and services. Through the branding, the customers get attracted to a particular business and it makes the client know what actually they are expecting from your company.

Branding is actually one of the smartest ways through which you can distinguish yourselves from your competitors and under this, your business can clarify about the different things that they are offering. Your business can explain various people about how they can make a better choice by choosing your business over others.

The brand you are making for your business will be the true picture of who you are as a business, and how you want your business to be seen.

What is the importance of branding?

It is true, that branding is one of the most important parts of your business as it makes an overall impact on your business. There is no doubt, that branding can definitely change how people will see your brand. Through this, you can actually aware the people about your business. In order to have a professional branding make sure that you take the help of the professional brand design agency who are experts in their field.

Through branding your business will get recognition: 

If you are planning to grow your business, it is very important for you to have branding for your business as your business will definitely get the recognition and people will get to know about your business. As most of the people all around the world usually get attracted by the branding of a particular business. In order to impress and attract the people towards your business make sure that you are creating an attractive brand design for your business.

The logo design of a company is an important element of branding as it is essentially the face of the company. This is why hiring the professional logo design company for your business can be powerful for your business requirements. As through this, it is very easy for your business brand to make an impression on a person at a first glance.

The business value increases through the branding:

There is no doubt, that branding for your business can be very important if you are trying to generate your future business. And if you are creating a strong brand for your business, it can definitely increase your business value bu actually giving your company more importance in the market.

Branding is the most important investment opportunity because of its firmly established place in the marketplace. Through branding, it will become very easy for people to search for you on the internet.

How can you generate new customers through branding?

If you are having a strong brand for your company it actually means that you have a strong and a positive impression of your company amongst the various customers. Through strong branding, the customers will like to work with you because of the familiarity between your business and them. Once you built a strong branding for your business, oral communication will be the companies best and the most effective advertising technique.

Business becomes trustworthy within the marketplace:

Through a professional and a well trusted, well strategised it will be easy for the business organisation to build trust with the potential customers, and clients. It is true, that many of the people always prefer to work with the business that actually has a polished or a portrayal professional. Through the professional and a well-established brand, the public will actually believe in you and companies products and services they offer and the way they handle their business.

Helpful in the advertising process:

Advertising is another component of branding, and there is no doubt that the advertising strategies will actually reflect the brand along with its desired portrayal.

A well-designed brand is one of the easiest ways to convey potential customers about their business and how they can professionally provide the best quality of goods and services and how trustworthy they can be.

In order to look for the best business branding services UK, you can go and search them on the internet. As there are many online platforms that are providing the best logo design services.

Make sure that you investigate each and everything about them as there are many online platforms that are bluffing the people and are charging them with high prices.

 It is very important for you to look at the prices that the different online platforms are charging for their services, and choose the best service provider as per your business needs.

Building a more premium brand is more easily said than done and moving from one type of brand to another brings with it a series of potential hurdles such as the challenge of;

• Adapting internal processes
• Adapting long-standing employees
• Overcoming audience preconceptions of your brand
• The time and expense of creating something new

So how do you go about doing this successfully? How do you move from one type of brand to another seamlessly and without any teething issues? 

Be Patient

Building a premium brand won’t happen overnight. To create a premium brand, you’ll want to put in place a long-term strategy as to how you are going to achieve it and the steps that you are going to take to get there. 

Position your brand

To build a premium brand, you’ll need to position it as a premium product. Increase the price of your product and put the extra revenue back into ensuring a premium service for your customers. You can position yourself as a premium brand by incorporating a few design and content tricks like emphasising precisely what your customers will get in return for the extra expense or reducing the urgency of your advertising. Your brand won’t be considered to be premium if you don’t position it as such. 

Be high quality

This perhaps goes without saying, but to be considered a premium brand, you must provide a premium service. For your branding and design to shine and be considered authentic, it needs to be followed through with exceptional service. There’s no point in promising a premium product or service through your brand positioning and not being able to follow up on that initial promise. You’ll soon be found out, and once you are, your credibility will be tainted. 

Offer a seamless brand experience

When building a premium product, you need to ensure that every part of that product is of high quality. It is imperative that your brand guidelines are abided by, that any piece of design and branding is completed by professionals who know exactly what they are doing. Any hint of amateurish design can threaten the brand you are trying to build.

Be exclusive, be different

Customers turn to premium brands because they want something extra. Whatever that little bit extra is, as a brand, you need to own it and make sure that you absolutely appeal to your target audience. Offer your customers something that they can’t get anywhere else and back it up with a premium brand that they can trust, and you’re on to a winner. 

Be Persistent

Don’t be deterred if you don’t see results overnight. It can be easy to backtrack back to old ways if you don’t see an immediate return on investment. It is important to be patient and to stick by your guns and your new price points. To attract a higher paying audience, you’ll need to ensure that your brand remains true and resolute to its foundations and that you do not weaken your brand by compromising in any areas. 

Kaizen Brand Evolution

As our name suggests, at Kaizen Brand Evolution, we are experts at helping our customers evolve their brand. No matter what the direction that you want to go with your brand or business, we can help advise you on how to get there. To find out more about how we can help you build a more premium brand you can visit our brand identity design page, or get in touch via our contact page or by calling 02895072007.

Have you ever seen a big brand without a logo? No, because there is no brand that does not have a personal logo design. It is true, that through the logo design your customers will perceive your brand. In order to maintain the reputation of your brand, it is very important for you to create an outstanding logo. 

There are many people all around the world, who are a little bit confused when it comes to design a particular logo design. So, today we are going to tell you the exact way through which you can create an amazing logo design for your brand. 

Now, let us discuss a little about the designing process.

Here is a process that you are in need to follow while creating an outstanding logo design for your brand: 

Research about the field:

It is very important for you to make proper research about a particular field as it will definitely help the designers to get a sense of the environment under which the logo would be living in. This process is actually very helpful for the designers who have not done any prior work in that particular field or the industry. It is a must for you to know all the trends and what’s appropriate for that field. 

There is no doubt, that if you are creating a logo design for the real estate business, it will be completely different from the logos of the restaurant. You have to see which type of logo will be appropriate for the field you are working on. Through all this, it will become easy for you to start thinking about how you can differentiate the new logo designs with the pre-existing ones. 

There are some cases under which a logo should not be radically different because this can actually put the people off. If you are planning to create a logo design for the health care industry, you will make a logo design that will make people comfortable and have some familiarity with it. But if you are creating a logo design for a concert, you should make a logo that is more creative and innovative because people love these types of logos in the concerts. All the logo designs vary from the field to field. 

Sketch on the initial ideas:

It will be a very good idea if you will present three to four possibilities and if you are making more than this, it will definitely help yourself for doing the revisions on all of your ideas. That will actually set you up with a lot of work along with a much higher bill.

Know the Client

Once you have decided to understand the particular field or industry, it is very important for you to understand the clients perspective about what they do and who are their targeted audience. 

There are actually two parts of this step. The first one is when you are trying to collect the information under which you will get to know, what does your client do, what exactly do they think of their industry, and who are they selling to. The second step is the interpretation process. 

Just imagine that you are working with a client who has a construction based company, but on the other hand, your client is telling about how much they are family-based. You will have to face the challenge under the condition like this, as it will become very important for you to capture the essence of your client’s company. 

Get the feedback

The next step is to collect the best designs from the rough sketches in order to target a particular audience and get their feedback. The logo design company will ask the various people who fit the description of the targeted audience and ask them to give their personal opinions on the various logo designs that you have shown to them. Once you get the opinions of the people, you will try to make the improvements on your logo designs, and the process can be taken forward. 

This is one of the most crucial steps in the process of designing the logo as you can make various changes in your designs at this time. The logo design agency should take the proper time in conducting research and take the opinions of the people since it is very important to consider everyone’s viewpoint and come up with design that actually fits all the requirements.

Make sure that you are taking the opinions of your clients as well along with the opinion and the feedback of the test audience.

Deliver the Logo

At the time of delivering the logo design make sure that you are presenting it in a professional style. The designer will show 2-3 logos to the client in a formal manner and along with it, they will present various iterations of the logo design in order to show how it will look on the website, on the companies board, in the newspapers and on the building etc. If the client is satisfied with the logo design, the designer will deliver the logo to them. 

To find out how we can help you, visit our website design page or get in touch via our contact form, or by calling 028 9507 2007.

Horse Racing Ireland have appointed Kaizen Brand Evolution to deliver Graphic Design Services to promote Irish thoroughbred horse racing internationally, following a competitive tendering process.

Horse Racing Ireland (HRI) are the national authority for thoroughbred horse racing in Ireland. They lead, develop and promote the industry which is one of Ireland’s best performing agricultural sectors and at the forefront of international sporting success. Its primary functions include the development and promotion of the Irish horseracing industry, the development of authorised racecourses, the administration of prize-money at race fixtures and the control of the operation of authorised bookmakers. The HRI Racecourse Division is responsible for four racecourses, Leopardstown Racecourse & Golf Centre, Fairyhouse Racecourse, Navan Racecourse & Tipperary Racecourse

The contract has a maximum potential duration of four years and will require Kaizen Brand Evolution to provide ongoing Graphic Design Services to HRI, including Event Logo Development, Concept Creation and Design & Development of promotional material namely; Digital/Online Design, Signage, Newsletters, Outdoor Advertising and Booklets amongst others. The contract was awarded to Kaizen Brand Evolution, following a tendering process in which a number of Graphic Design Agencies submitted tenders. 

Managing Director of Kaizen Brand Evolution, Connor McAuley said ‘ We are delighted to have been awarded such a prestigious tender,  for an organisation that has such a great heritage in Ireland. 

It is a hugely exciting time for our studio and it’s a testament to the creative and management team who delivered this result. We are looking forward to working alongside and supporting Horse Racing Ireland for the next few years.’

The account win for Kaizen Brand Evolution continues an incredible year for one of the countries leading design agencies. Working with some of the most recognised and influential brands on the island of Ireland, they have become one of the most noted studios.

Kaizen Brand Evolution have a wealth of experience in the Horse Racing industry, working alongside Punchestown and Down Royal racecourses on their respective rebrands and ongoing creative materials. With this experience they will be able to bring a depth of experience to their new contract with Horse Racing Ireland. 

Headquartered in Belfast, Kaizen Brand Evolution have grown to a team of 37 and recently moved to a new 5,000 sq ft base in Jennymount Business Park in York Road following a £250,000 investment.

Kaizen Brand Evolution focuses on brand creation, brand development and graphic design. They work with clients to develop clear company vision and strategic direction which they then support with Visually developing their brand to reflect both their vision and company culture.  Their unique approach delivers deep and meaningful change across clients’ businesses.