On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts. Let’s start with…

Facebook:

Is your personal story and public space to show the world what you’re about. Every business should have a Facebook page, as it is the number one social media platform. Think of it as the ‘Yellow Pages’, you need to be in it to be found and trusted. It’s best to make your Facebook profile picture the same as opposed to changing it regularly. However change your cover images to show what you’re up to.

Your posts shouldn’t sell directly, they should tell your business story. What’s interesting about your company? What can you add to people’s lives on a daily basis that will interest and engage them?

An engaged audience leads to brand advocacy and that leads to sales, without ever having to post an offer, gimmick, or sales pitch.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded