On Dec 10 2015 the design team at Kaizen Brand Evolution took a trip to the Connor Lecture theatre at Ulster University for a talk by Pentagram’s Harry Pearce. The University of Ulster Design department really pulled it out of the bag with this booking. Pearce gave an awe-inspiring talk through his life’s work with a look through the window to how it is to be a partner in Pentagram. Pearce’s work with the Royal Academy of Arts stood out for me, his dedication to Ai Weiwei’s up and coming show really highlighted the importance of getting involved with a client and learning from them on a personal level improves the end result. A fantastic night that left the KBE team hungry for more.
Month: December 2015
Hisssssssss!!! They’re Coming!
This week our creative team have been having some fun coming up with campaign ideas to make Sprite as synonymous to St Patrick’s day as Coke is to Christmas. After a brainstorming session that aired ideas across the team we channeled our thinking and agreed on a direction we felt carried weight. The narrative of our concept: It is written that St. Patrick banished all snakes from Ireland, chasing them into the sea after they attacked him during a 40-day fast he was undertaking on top of a hill. It has recently been proven that this legend has a twist (of lemon and Lime)… THEY’RE BACK!!! We built our campaign around the Hisssssssss!!! sound when you open a can or bottle of Sprite, that this sound could save the day by deterring the snakes back from whence they came. This is the perfect opportunity for our team to flex their creative muscles with ideas from ambient flash mob the ‘Worm’ dance offs to 3 sided ring pulls on cans to win cash prizes. Screens in the studio this week are a sea of Green!
Mourne Mountains Brewery
The Mourne Mountains Brewery approached the team at Kaizen Brand Evolution for some creative concepts for the up and coming launch of their festive spiced lager. Naturally we jumped at the chance to pitch for the client, working with such a brand that you yourself has passion for is extraordinarily rewarding. Mourne Mountains Brewery are a relatively new Brewery specialising in brewing techniques that produce some of the tastiest beers in the land. The brief was to create a new label design and marketing materials for the launch of The First Noel – their winter brew. The First Noel is a famous Christmas Hymn and the brew itself is a spiced lager the perfect mix for some great design concepts. We created a full red wrap label that stands out amongst the array of craft beers on the shelves, with a snowy Mourne scene of the labelling. This concept was then rolled out across draft labels, marketing materials, invitations and posters with the message ‘be merry’ as the call to action. A fantastic, delicious project for the Kaizen Brand Evolution team and a wonder to see our designs on the shelves across the province.