Boojum approached us to create a concept for the launch of their new ‘Win a trip to Mexico’ Campaign for Cinco De Mayo. We developed an online and printed campaign strategy that revolved around a ‘holiday tag.’ Using the tag as the device to drive the campaign it was clearly linked to the Holiday theme and strategically, ‘Tagging friends’ on social media became the staple of the competition. The tag also appears at the final stages of the competition where Boojum hold a special night where finalists have the chance to find a printed ‘Boojum Tag’ inside a Burrito on the night of the draw. Corona where the main partner in the holiday give away and we introduced some hashtag’s to coincide with the competition #boojum5demayo and #boojum&corona. The competition has proved very successful in driving new traffic to the main site www.boojummex.com (design by us) and raising brand awareness across Ireland.
Month: April 2016
Brand evolution of White’s Tavern
The owners of the White’s Tavern came to us with an idea to brand the floor above the traditional Irish pub into a one of a kind bar/eatery. Stepping away from the long-standing tradition of White’s the new addition was to be tailored to a young professional audience, which would become a place of nostalgia and happiness with an edge.
We delivered a striking brand identity for the new venture titled ‘Vandal.’ Vandal’s identity is a nod to nineties street art and culture. Through considered graphic design, the bright colours, patterns and hand drawn typeface are tributes to the 90’s theme with a contemporary treatment. The theme continues throughout signage, menus, wall graphics and online.
Offset 2016
Offset is a massive design conference hosted in Dublin, this year saw record numbers of attendees from across the globe. We were treated to hear from all sectors of the creative industries, makers at the top of their game, discussing their work and giving industry insights.
Last week we posted our top five list must sees, we weren’t disappointed. All speakers had a little something for us to take away from their talks. It was an incredible amount of talent in one spot.
4Creative spoke largely about how failing taught them not to fear failure, but to understand it’s a part of growing. Angus Hyland showed us his stunning array of book and magazine design, whereas Reed & Rader explained that we needed more cats!
Over the weekend we also participated in IBMs design workshop, experiencing how they develop and expand ideas. Their process helps identify a client’s weak point and find solutions to solve their problems at a fast pace.
We are back in the studio, invigorated and inspired for new briefs. And cat shopping!
Offset 2016, our top 5 speakers…
Who are you most excited about for this year’s #offsetDUB?
Here is the run down of our top picks for this year’s Offset. The ultimate set of design talks hosted in Dublin, bringing together some of the best names in the creative industries, to celebrate and inspire.
Rothco – Creative Agency
Their ‘Shred of Decency’ campaign last year was inspirational, a really simple yet bold idea, that was also moving and powerful. An agency focussing on teamwork, makes them a must see for us!
Stephen Averill & Shaughn McGrath – Graphic Design
As big music buffs we are dying to hear all about Stephen and Shaughn’s work with U2 from iconic album covers to bold poster designs. How creative do they get to be? What is most testing about the work? What’s Bono really like?
Angus Hyland – Pentagram
Named one of the UK’s top ten graphic designers by The Independent, we look forward to hearing a different perspective on Pentagram. Emily Oberman was a highlight from Offset 2015, and we recently heard from Harry Pearse, here in Belfast.
Morag Myerscough – Design & Art
A designer who follows her own ideas and expresses herself in an artistic manner. Mixing both the world of design and fine art to create unique projects. One thing’s for sure, visuals won’t be short on colour and we wonder if dog Lemy will be in tow!
Niall McInerney – Photography
He has photographed some of the great and iconic moments of the fashion industry since the 1980’s. We hope for some cheeky advice on blagging our way into VIP areas and might need a new outfit for this one…