On Friday 16 September Culture Night Belfast 2016, we are offering to “Get Him/Her Branded”.

Kaizen Brand Evolution raises the profiles of clients we work with and so we are setting up a mini version of our process to enhance people’s online profiles on the night. Whether it’s to document the night with friends, for dating, or to have a killer LinkedIn image for that new job. On the night we’ll be offering personal taglines, and to have your picture taken in Cotton Court Galleries in the heart of the Cathedral Quarter. So come, down, get involved, Get Him/Her Branded!

Image and brand personality has never been so pivotal for businesses in the public domain on social media. Before the event we thought we would go through a few top tips for branding your companies social media accounts.

Instagram:

Instagram is the vogue of social media, it’s all about beautiful well composed photos and videos. It’s all about aesthetics. Most prominent is food, fashion and fitness. If your company is any of these then Instagram is your main Social Media account.

Your imagery should be well composed, stick to the rule of thirds (Draw a 3×3 grid and place all object of interest onto the lines). Stick to them strictly and make sure your posts are beautiful and interesting! Filters can seem passé fast, so make sure you are up to date with new filters and try downloading apps with different filters to try out.

Like all social media accounts, being a little bit different can go a long way. Keep your hash-tags low, and put links and hash-tags in comments rather than the main body of text, as links won’t work on posts.

Keep up to date on our event on our Facebook event page: bit.ly/GHBranded