Month: May 2016

Vandal opening night

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Nothing gives us more pleasure than to see a brand created in the Kaizen Brand Evolution go live. Working with the management at White’s Tavern we designed the brand identity for Vandal.

On Friday night the Kaizen Brand Evolution team had the pleasure of being invited to Belfast hottest new bar/eatery. Vandal is located on the first floor of White’s Tavern and boasts a brand new type of crowd that you wouldn’t usually associate with the lovely, traditional surroundings of White’s Tavern. Vandal taps into the glory years with a cool twist – 90’s throwback design echoed through the branding, interior and whole experience really. Nostalgia is a powerful thing. You immediately associate with the Vandal brand, it transports back to a time when mortgage payments and car insurance meant nothing and all you cared about was your high score in Donkey Kong on the Super Nintendo and the Fresh Prince of Bel Air. Great alcoholic shakes and deep-dish pizza making the experience a full circle success. We can’t wait to go back.

SRC end of year shows

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On Tuesday night we had the honour of congratulating Sinead McGreevy on completing an HND in Graphic Design at South Regional College. Sinead had been gaining experience in our studio for over 6 months and had been an asset to the team. The end of year shows were of particular interest due to our partnership working with the Design Centre ran by Michael Toman, allowing us to share live creative projects and offering feedback to help nurture creativity. Ryan Stanfield, senior designer at Kaizen Brand Evolution officially opened the shows, a previous student of the college his foundation in design studies and subsequent career launch has forged links with the College that continues to give back. Sinead’s final major project produced a series of educational resource books, containing basic information and theory behind graphics design. The project was named ‘Basepoint’ and we feel would be great tool for young designers starting out looking for industry hints and tips to get them studio ready. Following the end of year shows, the Design Centre students were awarded 1st Place in the ‘Creative Industries’ category of the Best Awards 2016. We were glad to play a small part in it all and am sure there was much celebrating at the weekend!

Ooh & Aah Website

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Freshly baked GIANT cookies, as fond lovers of sweet things in our office, we knew this website was going to be right up out street.

With Ooh and Aah (sister company of Little Treats NI) required an e-commerce website that showcased their quirky style giant cookies for all occasions; from birthdays to new babies. Our design team made sure that the brand that we had created for Ooh and Aah was translated to digital inline with the brand guidelines. Keeping the contemporary pastille colours and typography that emulates French design.

The e-commerce site is easy to navigate to find what you may need. We also made sure that the website is also accessible on the move, so ordering a giant cookie for that special someone is always quick and easy to do.

The website really showcases the love that Ooh and Aah put into baking each and every cookie and we can’t wait to sink our teethes into one! Visit and order your giant cookies here.

French Village Catering Website

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The French Village Bakery brand is one that we have evolved from conception, when the guys at French Village Catering came to us to discuss building a website, it was one we couldn’t wait to get started on!

The French Village team handcraft each of their catering menus to create a unique and unforgettable tasting experience. The website was to be a portfolio to showcase the creativity of their food along with the friendly and inviting team of staff that support the family business.

We intentionally used full screen images on this website to tempt the viewer with the amazing product range, inviting them to enjoy the experience. The design was in keeping with the parent brand, but allows French Village Catering to create it’s own division to sell to a different audience. In building the website attention was focused on responsive design, making mobile friendly along with the desktop version to allow their customers to access menus and download them at ease on the move.

French Village Catering promote nine key features of their business; office, corporate, weddings, funerals, private events, product launches, film catering, home and BBQs. It was important that the user could access each menu separately so that the selection and ordering process was simplistic. Working with French Village over the last few months on this project, we feel this site certainly highlights the temptation of all the menus, now we just need an excuse for a party!

Visit the website: www.frenchvillagecatering.co.uk

Slim’s Healthy Kitchen No.4

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From the very inception of the Slim’s Healthy Kitchen idea, Kaizen Brand Evolution have been creative partners providing all manner of brand support from identity and brand language, to marketing and strategic positioning for all stakeholder communications. For many clients, our service goes far beyond graphic design and Slim’s Healthy Kitchen is certainly one this holds true for.

Last month, Slim’s opened their 4th store in Belfast and true to form, they wanted to make a huge statement to mark their arrival in Dundonald. A 25ft x 7ft mesh banner will do just that! The design takes the already strong Slim’s Healthy Kitchen branding and moves this towards our Spring/Summer campaign stylings which you will see visually rolled out across the brand over the coming months.

Babble Brand Identity

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Babble required a forward thinking brand identity that showcased them as the one stop shop for a career in the call centre industry. As well as the launch of their Babble Jobs brand (online jobs board) they required an accompanying brand that would speak to the user across social media, for ‘Babble Social.’

We developed a contemporary, playful brand identity for Babble Jobs and Babble Social. Introducing ‘Barry’ – The Babbling Parrot, Babble’s Brand Mascot. Barry encompasses the user of the jobs board and social, he’s a well-travelled, chatty high flyer. Barry is seen across all collateral and acts as the voice of the company. A pleasure to work on and as the brand evolves Barry really starts to come to life.

Nuovo Ristorante

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Jordanstown Village will soon boast a nuovo ristorante! Working closely with the team at Bureau by the Lough to expand their offering and launch an Italian experience, we conducted a naming process incorporating some design thinking picked up at the IBM workshop at Offset this year. The new Italian Restaurant specialising in pizza, pasta & seafood with an in-restaurant pizza oven, and spectacular view needed to tell a story. The translation of Little Blue to Poco Blu became the narrative for the branding process. Immersing ourselves in Mediterranean patterns and colours the brand story unfolds to share the Italian experience. Collaborating with Brill Design on interiors we eagerly anticipate tasting the delights at launch this summer!