Month: February 2016

Girl Power

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Kaizen Brand Evolution join Women in Business

We are excited to be part of Women in Business, one of the largest and ever growing business network’s for females in Northern Ireland. Lynsay from a design perspective, and Glenda from sales are new members joining many of our entrepreneurial clients. This gives us an amazing opportunity to network with local business as well as engage with new starts. An added benefit is the mentor programme, allowing our team to both mentor and be mentored to gain invaluable experience in the business world we contribute to. Looking forward to our first event and introduction to a great initiative. We’ll be sure to keep you posted!

BBC Digital

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Connecting Homes Roadshow

Here’s one you don’t get everyday! Lizi Daley from our Digital team has been working with BBC Digital and Farset Labs to create an interactive roadshow showing the evolution of digital technology in the home. The walk in mini home has everything from doorbells that operate lights to DIY Raspberry Pi solutions. Our job was to make what would arrive as a mobile on home on wheels to a cosy home that could display the technology and make the unit a domestic environment for the three day roadshow. Lizi had the task of mixing kitsch, shabby chic 70s style interiors with the corporate BBC Digital branding. Liaising with Farset Labs Lizi made sure online styling matched the environment she was creating that would take to the road. After a lot of wallpaper swatches, lighting research and door hunting, the vision came to life. The roadshow will be outside Belfast City Hall as well as Northern Ireland Science Park, designed, print managed and fitted by our team.

Walking the Walk and Talking the Talk

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Valuing brand with Robert Bau

Tuesday saw the alarm clocks set for 3.30am for Glenda and Lynsay as they embarked on a road trip to Dublin to attend a workshop hosted by the Institute of Designer’s Ireland with guest speaker Robert Bau, heavy-weight strategist and thought leader. Once fuelled with coffee and pastries courtesy of Brooks Hotel, they settled down to a compelling talk on the application of business strategy to selling and quantifying the value of design. Attended by mixed disciplines from interior design, packaging and ourselves from the point of view of brand and digital, the room was able to apply the theories to their own sectors within the design industry. It is easy to fall into a assumed pattern when pitching design and overlook the analysis of brief and predicted outcomes that as designers we all do, but don’t always communicate well or quantify as a valuable outcome of the process. The knowledge we gained in invaluable, both to our own company strategy as well as how we can help our clients. I feel a studio shared learning workshop coming on!