Tag: marketing

GHBranded Culture Night 2016

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Thank you to everyone who came down to GHBranded for Culture Night 2016. Super fun night branding your Social Media accounts! Everyone’s photos can be found here:

bit.ly/GHBrandedPhotos

Please tag, link and share your images, and of course use them as your profile pics!

We hope that those who came down enjoyed a taste of the expertise in design and branding offered by Kaizen Brand Evolution at our pop-up studio. The event opened up the experience of branding by offering advice on Social Media, staging a professional profile image with a choice of backgrounds to suit your personality, as well as taglines to suit your aim online. From Facebook, Twitter, Instagram, LinkedIn to Tinder we catered for all. Our own Snapchat Geo Filter on the night received over 17k views, not too shabby!

Our experienced designers in our Lisburn Road studio are here to help on a more permanent basis, to raise companies online profiles with strategic planning and reporting. We hope you keep us in mind for your next brand update, or when you decide to start up your own business.

To learn more about us, or view our portfolio of brands that we have created, pop over to: kaizenbrandevolution.com/portfolio

Girl Power

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Kaizen Brand Evolution join Women in Business

We are excited to be part of Women in Business, one of the largest and ever growing business network’s for females in Northern Ireland. Lynsay from a design perspective, and Glenda from sales are new members joining many of our entrepreneurial clients. This gives us an amazing opportunity to network with local business as well as engage with new starts. An added benefit is the mentor programme, allowing our team to both mentor and be mentored to gain invaluable experience in the business world we contribute to. Looking forward to our first event and introduction to a great initiative. We’ll be sure to keep you posted!

Hisssssssss!!! They’re Coming!

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This week our creative team have been having some fun coming up with campaign ideas to make Sprite as synonymous to St Patrick’s day as Coke is to Christmas. After a brainstorming session that aired ideas across the team we channeled our thinking and agreed on a direction we felt carried weight. The narrative of our concept: It is written that St. Patrick banished all snakes from Ireland, chasing them into the sea after they attacked him during a 40-day fast he was undertaking on top of a hill. It has recently been proven that this legend has a twist (of lemon and Lime)… THEY’RE BACK!!! We built our campaign around the Hisssssssss!!! sound when you open a can or bottle of Sprite, that this sound could save the day by deterring the snakes back from whence they came. This is the perfect opportunity for our team to flex their creative muscles with ideas from ambient flash mob the ‘Worm’ dance offs to 3 sided ring pulls on cans to win cash prizes. Screens in the studio this week are a sea of Green!

Content is King!

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Chartered Institute of Marketing’s Annual Ireland Board Chair’s Lunch

Exploring the phenomenon that context is replacing content as King of the Digital Marketplace, Lynsay Spence and Connor McAuley attended the event hosted at Malmaison Hotel Belfast. Guest speaker, Chris Fielding-Martin, Head of E-Commerce at Malmaison and Hotel du Vin gave us an insight to his own company’s marketing and content strategy. Touching on copy lines, sales and marketing the Q&A also offered advise on dealing with customer service online. In 2014 nearly 22 million questions were posted on Facebook and Twitter making this a platform that companies in the new age of marketing need to be equipped to manage effectively. It was inspiring to hear how a corporate company communicated at a customer level and how they reacted when they didn’t always get it right first time. We also heard from Gavin Walker, Managing Editor of Business First, who has eight years experience in editing for the online magazine. It was encouraging to know how much we are already doing right and how we can make adjustments to do things better. This reflection was made sweeter over afternoon tea at Malmaison following the discussion as part of a networking opportunity.