Gary came to us for the launch of his new Belmont Road Store in Belfast, the third Slims Healthy Kitchen in Belfast. Gary was approaching on new territory and we prepared a number of brand progression scenarios for him. The brand is continuously growing, with the growth our involvement in the brand direction has stepped up a notch. The Belmont Road store was a complete refurbishment, including interiors, exteriors, menus, window graphics and a full wall mural. We created the new design direction for the Belmont Road Menus, a more minimal design which lets the food speak for itself, with this we dressed the windows with Festival style graphics. All of the design collateral in the build up to the launch we produced in Kaizen Brand Evolution. We also worked with local artists in the creation of wall mural you will see as you walk into Slims Belmont Road.
Month: September 2015
Northern Ireland Chamber of Commerce – Twitter with Nick Pickles
Today myself and Vicki were invited to the lovely setting of the Grand Opera House in Belfast where Nick Pickles of Twitter was discussing the ins and outs of twitter. As usual the Chamber put on a great spread for breakfast and fuelled the attendees for what was to be an intriguing insight to the world of twitter. Nick’s presentation helped explaining how twitter is not a tool used to generate profit, but to show your brand personality.
Who wants to read tweet after tweet with a hard sell, its much more personal. In fact the ratio for personality tweets against business news should be 80% personality and 20% business if even. Vicki and I soaked up the information like two digital marketing sponges and put together a plan for out digital marketing strategy for our current and potential clients. This invaluable information has went a long way and we continue to grow our social media packages with some of Northern Ireland’s leading brands. Thanks Chamber, we look forward to the next instalment of business talks …and bacon baps.
Changing markets!
‘St George’s Market Bar & Grill’ becomes ‘George’s of the Market’
Our creative team relish creating brands as much as turning around inherited brands. George’s of the Market logo was presented to us as a blank canvas to create the brand story to deliver a signage and way finding system as well as a range of menu offerings. Our initial presentation included heritage market images sympathetic to the character of the market and its traders, as well as simple graphic interpretations to build assets from the new logo. With input and feedback from the client we developed the visuals mixing the Victorian iron work illustrations with neutral contemporary colour palettes. Fonts that were reflective of the era and simple black and white styling was mixed with brown paper and craft cards synonymous of the packaging found on the market floor below. Stamps are created to brand the paper that would pack the fresh bread into on special nights such as the Twilight Market. Transforming the almost invisible upper level restaurant, to a modern airy eater that gives a nod to the historic market below.
Voice Box Awards NI
Voice Box is Northern Ireland’s national joke competition for school pupils, designed to raise awareness among children of the fun and importance of communication by the Royal College of Speech and Language Therapists.
Our challenge was to consider a new approach to the inaugural NI Voice Box Awards. An annual competition with national quedos, the client hoped
to develop a NI regional identity to follow the lead of Wales and Scotland.
The first part of the process was to establish the client’s budget and timeframe for output. Working within the restrictions of the budget we put together a menu of promotional items that we felt best marketed the awards scheme to the end user. Using both digital and litho printing to react to quantities required, we were able to get the best mileage of budget to reach as many people as possible. It was important to balance that budget between exposure pre and post event as well as essential items that managed the application and competition process.
The outcome was fantastic for the campaign getting jokes into Stormont and a laugh from Ministers is no mean feat!