Kaizen Brand Evolution were asked to develop design concepts for the release of two of Ministry of Sounds new CD releases – Throwback and the Ibiza Sessions 2015. We designed the concepts from brief and were successfully awarded positioning of the design roster for Ministry of Sound, a global client with extensive reach. CD cover design has always been a sort of Holy Grail in the design industry and working with such a big player in the music industry is a pleasure. Featured are the design concepts supplied by the team at Kaizen Brand Evolution, contemporary, detailed scenes echoing the themes of each CD. The artwork had considerations for small size outlets such as iTunes and other mobile retail outlets, so big type was a must The designs were rolled out across TV advertisements and featured in all of the top music retailers including the big supermarkets. Ministry of Sound are an absolute pleasure to work with, keep an eye out for the Kaizen Brand Evolution stamp of excellence in any of their future releases.
Month: March 2015
Boost – St Patrick’s Day
Boost St Patricks Day Graphic Design
With Boost Energy Drinks being a market leader in independent retailers across Ireland they approached Kaizen Brand Evolution to develop an advertising campaign to link St Patrick’s Day with Boost. We set out to develop a campaign based around luck. From this idea ‘Boost your luck’ was born. This campaign message has the positive connotations that derive from essence of Boosts Brand, the idea of luck is already set in stone with the Irish Holiday and how do you make the day better? With a Boost of course. The typography and imagery was then designed in the bright green / a change of pace from the blues that are usually associated with Boost, and rolled out across in store printed materials and online campaigns. The success of the campaign has secured Boost Energy Drinks as one of Kaizen Brand Evolution’s top clients.