Month: June 2020

Getting your name out there can be tough.

But, as a business, it’s vital to your long-term stability and profitability that you make your products or services known in the marketplace.

While that once required a sizeable advertising budget, the options for promoting and marketing a business have changed dramatically over the past few years with the advent of marketing.

It still takes time and effort, but many of the best methods for marketing have changed and become more accessible–especially to smaller businesses.

One of the most effective ways to market a business these days is through online content and blogging.

Whether you’ve never considered blogging for your business or have already made the leap, keep reading for an in-depth look at the benefits of blogging and some of the top reasons why your business needs one.

The Benefits of Blogging – And Why You Need One

If you still think of blogging as a personal endeavor where the writer pours out their heart and soul or rants about the latest political outrage, think again.

Blogging has matured into a serious tool that’s used by business all over the globe to sell more products and make more deals.

With so much content out there, you have to stand out somehow. If you want to stand out in the sea of information that is the world wide web, you need to make your way to the top somehow. And blogging is a great way to do just that.

Content Matters

If you want your business to be found, well-written, useful content should make up the base of your strategy. If you don’t start with great content, it will be really hard for new customers or clients to find you, no matter how great your products or services are.

The content filling the pages of your website gives the other elements of your site context and structure, letting visitors know what you’re all about and why they should stay on your site.

One of the best ways to fill your website with lots of useful, customer-attracting content is with a blog that relates closely to your customer’s needs and desires.

If you’re on the fence about starting a blog, remember how important content is to building an effective online presence.

Improved SEO 

Blogging is a recognised way of improving your website’s SEO. By producing fresh content on a regular basis you are giving search engines fresh content to index and providing yourself with more opportunities to include keywords.

A study by Hubspot found that the average company that blogs receives 55% more website traffic than the average company that doesn’t blog. In regards to marketing, where numbers/statistics are sometimes hard to pin down an improved SEO that generates web traffic is a valuable metric to use when calculating the ROI of your marketing effort.

Increased Website Traffic

Blogging gives your business the opportunity to create relevant content for your website’s audience. Your social media platforms should constantly be pulling content from your blog in order to drive traffic back to your site. Social media posts should include the correct website links to the blog article(s), along with attractive and creative visuals, so your followers will click through to your site.

Become an Industry Leader

Having thought-out and well-written content can demonstrate your business as an industry leader in a certain matter. By posting blogs that are designed for your market, you will show your target audience how knowledgeable and informative you are in that industry.

The goal is to become an industry leader in what your company’s niche is. The more you can show your potential audience that you are well-versed in your field, the more likely they will trust you to supply them with the information they seek.

“Branding” is one of those terms that is often misunderstood – but it’s crucial that you get it right in order to make it work for your business.

People often mistake branding for simply having a logo or mark that identifies your business. But, while a logo is part of your brand, it isn’t your brand itself. Your brand is actually emotional rather than physical. 

As one of the most important factors to your business’s success, branding is the promise you make to your customers. More specifically, your brand is the set of emotions and perceptions that you intentionally cultivate around your business, which you constantly communicate to your customers through a series of visual and verbal cues. 

That’s all fine, but why do you really need to spend time to developing your brand? 

Because, branding helps to identify your products or services, distinguish you from competitors, and create a persona that your customers can connect with. In other words, it’s not just the physical products or services your business provides; it’s also the emotions your audience feels when thinking about your business – emotions that you can help to create. 

Ask yourself: What do people say, think, and feel about your business? That is your brand, and you have the ability to form that impression.

“Good branding (or brand identity) effectively communicates a business, service or product’s truth. When I see a fantastic business represented with a poor brand identity it’s really quite upsetting, it’s an imbalance, confusing and most importantly untruthful” 

Ryan Stanfield, Design Director at Kaizen Brand Evolution

Why branding is important for business success 

Branding is one of the most important things in a business. It is basically a marketing strategy under which the business creates a name along with a symbol or a design that is easily identifiable as belonging to the company. It is very important for all the businesses to understand the value of the branding as it helps in identifying a particular product or service and comparing it against competitor products and services. Through the branding, the customers get attracted to a particular business and it makes the client know what actually they are expecting from your company. 

Brand identity is actually one of the smartest ways through which you can distinguish yourselves from your competitors and under this, your business can clarify about the different things that they are offering. Your business can explain to various people about how they can make a better choice by choosing your business over others. 

The brand you are making for your business will be the true picture of who you are as a business, and how you want your business to be seen

It is true, that branding is one of the most important parts of your business as it makes an overall impact on your business. There is no doubt that branding can definitely change how people will see your brand. Through this, you can actually make people aware of your business. In order to have a professional branding make sure that you take the help of the professional brand design agency who are experts in their field.

How to grow your business through branding 

Your brand is more than selecting a few colours and deciding upon a font that you like, your branding is the gateway to your business. It tells your audience and your customers who you are and what you stand for. Whether or not your customers decide that they want to spend their time and money on you, will always in some way be determined by the relationship that they have with your brand. In essence, your brand is all-important. Here’s our top tips on how to use your branding to help successfully grow your business;

Branding to be proud of

Before you can go about growing your business from your brand, you’ll want to make sure that you are not only 100% sold on the branding that you have decided on, but that it has been designed to function effectively across multiple different devices, platforms and print runs. Once you know for certain that your brand can be taken into the market without any issues then you can rest assured that you won’t have any hiccups, embarrassing mistakes, or unprofessional branding letting you down.  

Stick to the brand guidelines

Calling them “guidelines” can sometimes misconstrue the purpose your brand guidelines are intended to fulfill. They’re not really guidelines in that sense of the word at all, they are clear and unbreakable rules that can damage your brand perception if they are not kept to. As much as your brand is all important, it is also easily damaged if you are not strict about the ways in which it is used. 

Set out your objectives

Once you are both clear on your brand and how to use it, then you’ll want to have a clear idea of what you want to achieve with your branding. Are you running a lot of events? Do you want to get your name out in the local area? Would you like to improve your relationship with existing clients and customers? Do you want to keep front of mind with your existing clients or customers? Do you want to help your sales staff to seal the deal? How you choose to use your branding can help you in all of these areas. 

Get your name out there

With your objectives in mind and your key target audience to impress, it’s time to get your name out there (quite literally). Here’s a few examples of uses for your fantastic new branding;

Sales Collateral

Smart and professional looking branding is great for creating a good impression with your clients and customers. If you want to help your sales staff look the part when it comes to their sales pitch then branded Business Cards, branded Booklets & Brochures, and branded Presentation Folders, is a fantastic way to do this. First impressions are everything, and by ensuring that you have high quality sales collateral to offer to clients and customers you can rest assured that they are armed with everything they need to seal the deal. 

Advertising Materials

So you’ve just completed your rebrand and you want to show every man and his dog. And why wouldn’t you? Well, what better way to get that great looking brand out there than with branded posters, flyers, and plotted stickers? Investing in branded advertising materials is the perfect way to raise awareness of your new brand and to get people talking. 

Events

If you do a lot of events but never quite manage to do as well as you’d like, it might be that your branding is letting you down. Beautifully designed and professional looking events collateral can be the difference between success and failure at your next event. Branded events materials such as roll up banners and selfie frames are a great place to start. 

Branded Merchandise

Want to keep front of mind with your clients & customers? Why not try branded notepads & desk pads, or branded wall calendars. Providing your customers with high quality branded materials that they will use every day is a fantastic way to ensure they never forget about you. 

Our Kaizen Brand Evolution team have developed have worked with businesses right across the UK and Ireland. If you would like to speak to our team about your brand identity, simply contact us through our contact form, call our team on +44 (0)28 9507 2007 or email us on studio@kaizenbrandevolution.com

Generally, people misunderstand and misuse the term “Branding or Brand Designing.” They often consider branding and marketing the same thing but it’s not so. Both are completely different aspects of business promotion. Branding is simply a creation of an identification of a brand while marketing is an act of promoting or selling products and services. Both are equally important for the growth of a business, yet branding matters more than anything as it builds a name, reputation, and identification. And you know better what a brand identity matters for business owners. 

What Does Branding Include?

Branding is a comprehensive term. It’s only not about logo designing and slogan writing but it’s more than these elements. It’s a comprehensive process of building a brand identity that a brand design agency does. It mainly creates or shapes the brand in a particular way in the minds of people by using specific logos, symbols, names, slogans, color combinations, packaging, and presentation. This is a strategic process that includes market research, market analysis, planning, execution, testing, and eventually launching the brand identity publicly. This actually influences the mind of people so that they never forget about the brand. Overall, the main objective of creating a brand is to make people know about the business, products, services, and influence them by explaining how good a brand is.  

Why is Branding Important?

In this 21st century, the world we see today is a new world. Everything is advanced, modern, and high-tech here. From our homes to streets, restaurants to marketplaces, shopping malls to tourist places, small businesses to large businesses, all have become advanced today. And the rapidly growing technology is the reason behind the origin of this new world. Every individual, business, and organization wants to keep at the top and earn money, fame, and reputation in the industry. All we mean to say, it’s a competitive world where nobody wants to lag behind. 

If you are an owner of a business, you would be very well-versed about the tough competition in the industry. And you would also know what are the things that can help you to beat the competition. Branding is one of those things and for this you have to hire a brand design agency. If you have a great brand identity then you would be able to generate manifold sales and annual revenue. And one of the best things about having a great brand identity is you don’t need to advertise your products and services too much. Your brand identity would be enough to meet your revenue goals. 

Let’s take an example of Coca Cola. Approximately, more than 75% of the world population know about the brand Coca Cola. The stats can be little up and down but the fact is the same. And have you ever noticed that they rarely advertise their products? Yes! Because they have a great brand identity. If they will not advertise their products, yet people will buy and consume their products. This is all because people have a strong brand identity of Coca Cola in their minds. So, this is how brand identity works and this is why branding is very important for a business. 

The Importance of Hiring a Professional Brand Design Agency

Several businesses and organizations hire a brand design agency for their companies’ branding or rebranding. Nowadays, this is very common as every business wants to keep ahead of others in this competitive industry. 

Basically, branding agencies convert businesses, companies, organizations, services into a brand by building a strong brand identity. They strategically (based on the market research) design brands’ logos, punch lines, product packaging by using graphic design and digital branding tools, and the effective combination of these all create a brand identity. 

Branding can make a huge difference in your business. Today, as a business entity with low brand identity, if you are generating two billion annual revenue in consecutive years, and if you want to manifold it, branding can make it happen for you. Yes! It’s not only we believe but the expert businessmen believe this. 

Branding is not a thing you can do on your own. It’s a strategic process that needs plans, market research, logo designing, brand name framing, punchline writing, packaging printing, and many more things. It’s a lengthy process that may take six months, one year, two years, and sometimes more than that. As a business owner, you need to have patience as branding takes time. However, once your brand identity will comprehensively strike the minds of people, you will soon see a difference in your monthly and annual revenues. 

For building your brand identity, you need to hire a specialist brand design agency. They will do the job for you. Whether you wanna make your brand popular within your home country or you wanna make it globally well-recognized, a branding agency can help you in the best way.  

Here are a few reasons why you should hire a professional brand design agency 

• Branding agencies have expertise in this field. They generally carry more than 10 years of experience in this field. They know all the ways to effectively build a brand identity and make it popular nationally or globally. 
• They do market research and design your brand identity based on the trend and customers’ behavior. 
• They provide you assurance of their professional branding services. That means you can sit and relax without worrying about the branding process. 
• They prioritize your requirements and preferences and based on that, they design your brand’s logo, packaging, and punchline.
• Branding services are very affordable. If you invest a small amount by hiring a professionalbrand design agency then you can manifold your business revenue in the future. 
• They provide guaranteed brand designing services to all the businesses. Whatever your requirements are, they will provide you the best branding solution to your business. Their impeccable services ensure your brand meets its goal. 

Concluding this, as a business entity or start-up, if you are planning about increasing your monthly or annual sales, focus on building or strengthening your brand identity. If you hire brand design specialists to rebrand or brand your business, you can make a huge difference in your business sales and revenue. Several businesses did so, now it’s your turn. 

If you’d like to find out more about what we can offer you can visit our website page. Alternatively, you can get in touch via our contact form or by calling 028 9507 2007

As a design studio working with businesses engaged in delivering new ideas, raising awareness or indeed looking for funding for their start up, Pitch Deck Design is one of the most popular design services we undertake. We work with brands you know and brands you’ve never heard of, helping craft their content into a manner that will communicate efficiently to the target audience and as a branding agency, we are perfectly suited to creating perfect pitch decks.

Like me, you have no doubt sat through hundreds of presentations. From those hundred or so pitches, how many truly stand out? How many captured your attention and presented the information you needed truthfully and in a manner you could easily digest. I guarantee you it was a handful at most.

Our role as pitch deck designers is simple: We must understand the intent of the content and interpret this through effective, engaging design.

If we achieve the above and nothing more, your pitch deck design will already be in the top 1% of presentations. However, we’re not here to be in the top 1%. We’re here to help create the best presentation.

This post assumes we’re going to be the designers on your upcoming projects. We make no apologies that this post is to show our wares and to entice you into the Kaizen family. However, if you choose to take our advice and go solo, these actionable tips will evolve your presentation beyond the standard powerpoint templates of yesteryear.

What makes a great pitch deck design?

Content, Content Content

Before we get into design elements, the most important factor in creating a top tier pitch deck is content. The old adage that less is more, could not be truer than in the design of a pitch deck (The irony of this lengthy post is not lost). Make your content short, simple and easy to understand. Use short phrases and truncate the information you intended to show on screen. Use your presentation skills to expand upon each point and leave the design alone. Make the intent of each page obvious, so that anyone can understand this with only a glance. Where your content is data or content heavy, consider breaking this up into multiple slides 

Presentation Design Transcends Borders and Timezones

Because of the digital nature of presentation design, we work with clients worldwide. This week alone we had a three-way call with Hong Kong and Dublin discussing the heritage of Irish Whiskey for a suite of new brands we are working on. We live in a truly global village and our studio is adept at delivering engaging presentation designs to meet any business need.

Why you need a perfect pitch desk design 

It’s your chance to showcase your expertise

You’re the experts in your industry and you know what you’re talking about. But, if all that information is thoughtlessly packed into a presentation deck it can quickly alienate your audience.

If you combine your expertise with a deck-full of well-considered, eye-grabbing visuals your audience will find the information easier to understand and digest.

The team at Kaizen have worked endlessly with companies to create the perfect pitch deck design, ensuring that they leave with a design that will capture their audience, engage them, and effectively display their information. 

There’s a science to it

When presenting to an audience, you need to get a lot of information across as quickly and as effectively as possible and, to do that, you need to design the information in a way that will flick that switch in people’s brains from off to on.

For example, did you know that bullet points are considered to be presentation killers? Or how about that the colours you use can evoke different emotional responses from your audience. A well-designed presentation will be able to tell a story, influence people and make information easier to digest and remember.

Essentially, there’s more to it than just words and pictures on a page, and getting it right can mean the difference between winning or losing new business.

It will reinforce your brand 

Presentation decks are essentially an extension of your company, your brand, and of you, so it needs to be consistent. If you give a presentation for a new project with a deck that looks and feels nothing like your existing business brand, then you’re going to have one confused audience.

At Kaizen, we work with a huge variety of businesses, from start up companies to fully established businesses. Each and every single pitch deck design that we create, will be bespoke and reflective of your business aims. 

Startup Pitch Deck Design

With a thriving entrepreneurial and technology industry here in Ireland, we have been fortunate to help many startups or those looking to raise capital with the design and development of their pitch decks. Our true strength is understanding the intent of your pitch deck and delivering an engaging design. This understanding, coupled with creative ability and experience puts us far beyond our competition in the marketplace.

Strategic Presentation Design

Aside from start ups, our strategic presentation design service has helped many of the brands you know and love, develop strategic communication documents for both internal and external audiences. We’re delighted to support international’s such as Coca-Cola Hellenic and Mirror Media Ireland with considered graphic design.

Powerpoint Presentation Design

As a graphic design studio with 11 graphic designers, all working in-house, we are experts in meeting deadlines, no matter how tight. While many of our pitch decks remain flat PDF files, each of our designers is proficient in Powerpoint and Keynote, ensuring that regardless of your chosen output format, the presentation / pitch deck is fully compatible with your needs.

Kaizen Brand Evolution

At Kaizen Brand Evolution we have helped many many businesses from innovative start-ups to clients like Coca-Cola, Hellenic and Mirror Media Ireland with considered graphic design and engaging presentations. As part of our design process we seek to understand the real message you are attempting to communicate with your pitch deck, and then we go about creating beautiful looking pitch decks for you to wow your audience. If you’d like a printed version to hand out after your presentation, we can also provide an exceptionally high quality print service to support your digital presentation. To find out more you can visit our pitch deck design page, or get in touch via our contact form, or by calling 02890022474.