Chartered Institute of Marketing’s Annual Ireland Board Chair’s Lunch
Exploring the phenomenon that context is replacing content as King of the Digital Marketplace, Lynsay Spence and Connor McAuley attended the event hosted at Malmaison Hotel Belfast. Guest speaker, Chris Fielding-Martin, Head of E-Commerce at Malmaison and Hotel du Vin gave us an insight to his own company’s marketing and content strategy. Touching on copy lines, sales and marketing the Q&A also offered advise on dealing with customer service online. In 2014 nearly 22 million questions were posted on Facebook and Twitter making this a platform that companies in the new age of marketing need to be equipped to manage effectively. It was inspiring to hear how a corporate company communicated at a customer level and how they reacted when they didn’t always get it right first time. We also heard from Gavin Walker, Managing Editor of Business First, who has eight years experience in editing for the online magazine. It was encouraging to know how much we are already doing right and how we can make adjustments to do things better. This reflection was made sweeter over afternoon tea at Malmaison following the discussion as part of a networking opportunity.