Month: April 2015

Everyday’s A School Day at KBE!

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Hootsuite University

Congratulations to Vicki, from our digital team, who graduated from the Hootesuite University. Hootsuite’s education and certification programmes are developed by industry-leading experts and feature up-to-date resources to drive meaningful results on social media. This management tool allows effective control of Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi from one dashboard. Kaizen Brand Evolution’s commitment to learning means that we can deliver premium campaigns and enhanced results analysis on your behalf. Vicki is now listed in Hootsuite’s public directory of social media professionals gaining recognition and a certificate to boot!

So if your passion is your business, your product, your big idea, spend your time doing what you love. Let us look after getting the word out there, using social media tools like Hootsuite pros! Planned campaigns, designed and scheduled posts and most importantly results analysis and adjustments will let you reap the rewards of structured content converting to wider audiences and in effect sales.

Boost North West 200 Design

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Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public to drive sales of the drink and link the racing week with the boost brand. We developed a series of messages that set boost ahead of the other brands, using a striking back drop with functional typography the ad campaigns seen fruition in print online and even commissioned art murals in Coleraine – home of the North West 200. The campaign was successful in increasing sales and awareness of Boost Energy Drinks in the North Coast and continues to strengthen the brand as it grows in popularity across Northern Ireland.

Fully Fledged at the Institute of Designer’s in Ireland!

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IDI Registration

The Institute of Designer’s Ireland is Ireland’s largest and oldest association of design professionals. Our creative team are proud to be members of the Institute as a studio collective with Senior Designers Ryan Stanfield and Lynsay Spence qualifying as Certified Registered Designers. This is as a result of their academic merits, industry award accolades, and advocacy in their field. Adorning them both with the professional suffix of MIDI. To maintain their accreditation they commit to career development and involvement in the design landscape nationally to be able to successfully secure their scoring through rigorous testing in 1 years time. This will of course start with selecting our most coveted client projects for entry into the Institute of Designers Ireland Awards. The team will also benefit from national workshops and inspirational talks from design heroes. We hope to be filling the studio mantle piece with IDI Awards!!

OFFSET 2015

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When it comes to design religion the creative community pray south, towards Offset. It is a pilgrimage for the Kaizen Brand Evolution studio every year, trumping birthdays, Christmas and St Paddys’ day for the top spot in the calendar year. This year we used the wonderful Air BNB in securing an apartment just around the corner from the Bord Gais theatre and all of the nearest eateries and watering holes. The mood is what you would expect at the likes of Glastonbury, excitement, anticipation of seeing the worlds leading creatives and the opportunity to mix with your tribe. Removing ourselves from the studio and mingling with like minded designers is a way of refilling our creative juices for the creative year ahead. We secured excellent centre seats in the main theatre for the day ahead with some brief excursions to the top floor for Q&A’s.his ritual goes on for three days and with the amount of inspiring talks you really forget that you haven’t moved in maybe 6 hours from your seat. It’s brilliant! Some of the most outstanding presentations came from Hey Studio, Annie Atkins and Andy Altmann of Why Not Associates. True inspiration that has us chomping at the bit to get back into the studio. As well as the conference we attended the Offset after party hosted by Absolut Vodka, let’s just say we enjoyed what they had to offer… a lot! Walking about the party we were brushing shoulders with the likes of Annie Atkins telling tales of clients past and future projects. What a weekend in Dublin, 2016 tickets are in our sights and we cannot wait to get back down on holy ground.