McCartney’s Butchers of Moira approached Kaizen Brand Evolution to Design and develop their marketing materials in store. They required new menu design for the Deli and high impact posters and signage throughout. McCartney’s are a world famous brand with award winning produce and a renowned Deli, our mission was clear, to let the produce and surroundings speak for themselves. Using high-end imagery of the offerings at McCartney’s we produced a series of posters and ads that reflect the high standard of produce coming from the Butchers. We also designed contemporary menus for McCartney’s Deli that enhanced the branding and dining experience across the board. Taking an already established brand like McCartney’s and evolving it is something we pride ourselves on at Kaizen Brand Evolution. People are familiar with the business and trust in it, it was our job to keep this trust and build upon the visual nature of the business, bringing it to life for 2015.
Month: February 2015
Buns on the Run!
French Village Bakery Delivery Fleet
French Village Bakery are expanding their fleet of livery to deliver their tempting treats from the bakery to their Botanic Bistro and across Northern Ireland to their hospitality clients. Our brand team worked on concepts to translate the French Village Bakery style across the vehicles. After a site visit witnessing the bakers at their craft, delicately placing each embellishment by hand, we knew it was important that this art was not lost. The blue striped treatment with logo ribbon holder is a nod to traditional patisserie packaging to communicate the fresh handmade goods that French Village Bakery create daily. It’s subtle placement, not overpowering the vehicle, is the professional feel that the client required when arriving at corporate catering events and weddings. Our senior design Ryan Stanfield visualised and created artwork across a range of vehicle sizes, liaising with the vinyl print and applicator for quality control. We think they look très bon!
Ooh & Aah Bakery
Little Treats NI were an established baking company with plans to re-launch a cookie-based company known as ‘Ooh & Aah’. Their tastes for brand direction lay in contemporary French design and with this we pitched 3 brand concepts. The Ooh & Aah brand uses contemporary typography as their mark and is housed in a number of badges and devices across their product range. Clean, minimal and pastille colours were the flavour of the brand and high end baking utensils acted as the backdrop. The owners launched the brand at the Balmoral Show 2015 where we created ambient printed materials showcasing the brand direction and messages. They created custom cookies which were sold in a ‘pizza box’ style packaging all designed in Kaizen Brand Evolution. The success of their products and branding has now led them to commissioning an eCommerce website with Kaizen Brand Evolution where you can select any cookie topping for any cookie occasion. A tasty project that continues to grow with us.