Tag: slims healthy kitchen

Slim’s Healthy Kitchen No.4

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From the very inception of the Slim’s Healthy Kitchen idea, Kaizen Brand Evolution have been creative partners providing all manner of brand support from identity and brand language, to marketing and strategic positioning for all stakeholder communications. For many clients, our service goes far beyond graphic design and Slim’s Healthy Kitchen is certainly one this holds true for.

Last month, Slim’s opened their 4th store in Belfast and true to form, they wanted to make a huge statement to mark their arrival in Dundonald. A 25ft x 7ft mesh banner will do just that! The design takes the already strong Slim’s Healthy Kitchen branding and moves this towards our Spring/Summer campaign stylings which you will see visually rolled out across the brand over the coming months.

Slim’s Healthy Kitchen Cookbook

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Kaizen Brand Evolution created the branding and designed every touch point you will see from Slims Healthy Kitchen, Slims being one of our longest standing clients, a client that is constantly growing, succeeding and as Slim grows in business as do we. When Slim came to us with the idea of designing a cookbook for the Christmas shelves in November, we were extremely excited and a little scared at the deadline! Our relationship with Slim and his team is incredibly tight and we knew, no matter what, we were going to produce the most exciting cookbook working together. Shout out to Chris Love (love PR) and Kate Magill who worked on the content and Khara Pringle for her outstanding photography. The Kaizen Brand Evolution team worked tirelessly with the Slims team in creating this wonderful healthy cookbook. The design approach was contemporary, straight forward and high impact. The imagery and text had to sit well together, be functional as people needed to follow the recipes and be visually stimulating. We succeeded in the delivery of Slims first Cookbook with plans for a follow up in 2016 which we cannot wait to get stuck into. The success of the book has increased the brand reach and interest in the healthy eating movement happening in Northern Ireland, with Slim being the captain of the ship. If you would like a copy of the book you can find it in Waterstones and most book retailers across the land but be quick they’re selling fast.

Visit slimskitchen.com for more info. Here’s to the next instalment. #choosebalance

Slim’s Healthy Kitchen, Belmont Road – Design Belfast

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Gary came to us for the launch of his new Belmont Road Store in Belfast, the third Slims Healthy Kitchen in Belfast. Gary was approaching on new territory and we prepared a number of brand progression scenarios for him. The brand is continuously growing, with the growth our involvement in the brand direction has stepped up a notch. The Belmont Road store was a complete refurbishment, including interiors, exteriors, menus, window graphics and a full wall mural. We created the new design direction for the Belmont Road Menus, a more minimal design which lets the food speak for itself, with this we dressed the windows with Festival style graphics. All of the design collateral in the build up to the launch we produced in Kaizen Brand Evolution. We also worked with local artists in the creation of wall mural you will see as you walk into Slims Belmont Road.