This week our creative team have been having some fun coming up with campaign ideas to make Sprite as synonymous to St Patrick’s day as Coke is to Christmas. After a brainstorming session that aired ideas across the team we channeled our thinking and agreed on a direction we felt carried weight. The narrative of our concept: It is written that St. Patrick banished all snakes from Ireland, chasing them into the sea after they attacked him during a 40-day fast he was undertaking on top of a hill. It has recently been proven that this legend has a twist (of lemon and Lime)… THEY’RE BACK!!! We built our campaign around the Hisssssssss!!! sound when you open a can or bottle of Sprite, that this sound could save the day by deterring the snakes back from whence they came. This is the perfect opportunity for our team to flex their creative muscles with ideas from ambient flash mob the ‘Worm’ dance offs to 3 sided ring pulls on cans to win cash prizes. Screens in the studio this week are a sea of Green!