The Mourne Mountains Brewery approached the team at Kaizen Brand Evolution for some creative concepts for the up and coming launch of their festive spiced lager. Naturally we jumped at the chance to pitch for the client, working with such a brand that you yourself has passion for is extraordinarily rewarding. Mourne Mountains Brewery are a relatively new Brewery specialising in brewing techniques that produce some of the tastiest beers in the land. The brief was to create a new label design and marketing materials for the launch of The First Noel – their winter brew. The First Noel is a famous Christmas Hymn and the brew itself is a spiced lager the perfect mix for some great design concepts. We created a full red wrap label that stands out amongst the array of craft beers on the shelves, with a snowy Mourne scene of the labelling. This concept was then rolled out across draft labels, marketing materials, invitations and posters with the message ‘be merry’ as the call to action. A fantastic, delicious project for the Kaizen Brand Evolution team and a wonder to see our designs on the shelves across the province.