Northern Ireland Chamber of Commerce – Twitter with Nick Pickles

Today myself and Vicki were invited to the lovely setting of the Grand Opera House in Belfast where Nick Pickles of Twitter was discussing the ins and outs of twitter. As usual the Chamber put on a great spread for breakfast and fuelled the attendees for what was to be an intriguing insight to the world of twitter. Nick’s presentation helped explaining how twitter is not a tool used to generate profit, but to show your brand personality.

Who wants to read tweet after tweet with a hard sell, its much more personal. In fact the ratio for personality tweets against business news should be 80% personality and 20% business if even. Vicki and I soaked up the information like two digital marketing sponges and put together a plan for out digital marketing strategy for our current and potential clients. This invaluable information has went a long way and we continue to grow our social media packages with some of Northern Ireland’s leading brands. Thanks Chamber, we look forward to the next instalment of business talks …and bacon baps.

Simon Brien, Belfast – Website Launch Design

Simon Brien Estate Agents approached Kaizen Brand Evolution to design the advertising campaign for the Launch of their brand new website. Simon Brien are a forward thinking company with an extensive history in the Northern Ireland real estate industry and they required a fresh approach to their brand direction. Welcome Home’ was the campaign – which successfully communicates the web launch with the real estate industry, we featured the new video based ‘Home’ page on the ad with the copy top left in the design. The launch campaign featured in the Belfast telegraph as well as social media and proved very successful across all media. Each campaign we create for Simon Brien now has a play on words, the brand direction has really came to life over the past year.