The team at Kaizen Brand Evolution had the opportunity have a sneak preview of the 2015 student submissions for the graphic design and illustration courses final year exhibitions at the University of Ulster Belfast in the afternoon before the big event. Walking around the array of skill sets ranging from illustration, branding, typography and design it is clear to see that this years awards shows are destined for success. Illustration was a large part of the shows, which is a slight change from my days at Ulster University, it’s refreshing to see a discipline with more focus in the course. We were treated to some olives and bread as we perused the students final year projects which paired well with the level of maturity in some of the stalls, notably Emma Kenny and Tiernan Delargy. Being huge type fans we were drawn to these two students areas. Emma’s level of understanding a project from fruition to completion was a breath of fresh air while Tiernan’s attention to detail and obvious non-stop work ethic was inspiring. A great success for the 2015 degree shows. Roll on 2016.
Tag: graphic designers belfast
Boost North West 200 Design
Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public to drive sales of the drink and link the racing week with the boost brand. We developed a series of messages that set boost ahead of the other brands, using a striking back drop with functional typography the ad campaigns seen fruition in print online and even commissioned art murals in Coleraine – home of the North West 200. The campaign was successful in increasing sales and awareness of Boost Energy Drinks in the North Coast and continues to strengthen the brand as it grows in popularity across Northern Ireland.