Kaizen Brand Evolution created the branding and designed every touch point you will see from Slims Healthy Kitchen, Slims being one of our longest standing clients, a client that is constantly growing, succeeding and as Slim grows in business as do we. When Slim came to us with the idea of designing a cookbook for the Christmas shelves in November, we were extremely excited and a little scared at the deadline! Our relationship with Slim and his team is incredibly tight and we knew, no matter what, we were going to produce the most exciting cookbook working together. Shout out to Chris Love (love PR) and Kate Magill who worked on the content and Khara Pringle for her outstanding photography. The Kaizen Brand Evolution team worked tirelessly with the Slims team in creating this wonderful healthy cookbook. The design approach was contemporary, straight forward and high impact. The imagery and text had to sit well together, be functional as people needed to follow the recipes and be visually stimulating. We succeeded in the delivery of Slims first Cookbook with plans for a follow up in 2016 which we cannot wait to get stuck into. The success of the book has increased the brand reach and interest in the healthy eating movement happening in Northern Ireland, with Slim being the captain of the ship. If you would like a copy of the book you can find it in Waterstones and most book retailers across the land but be quick they’re selling fast.

Visit slimskitchen.com for more info. Here’s to the next instalment. #choosebalance