Boost Energy drinks have been working with Kaizen Brand Evolution in the design and development of localised advertising campaigns for the past year. Boost needed an eye-catching campaign for the North West 200 that spoke to bikers and the general public to drive sales of the drink and link the racing week with the boost brand. We developed a series of messages that set boost ahead of the other brands, using a striking back drop with functional typography the ad campaigns seen fruition in print online and even commissioned art murals in Coleraine – home of the North West 200. The campaign was successful in increasing sales and awareness of Boost Energy Drinks in the North Coast and continues to strengthen the brand as it grows in popularity across Northern Ireland.