Boost – St Patrick’s Day
Boost St Patricks Day Graphic Design
With Boost Energy Drinks being a market leader in independent retailers across Ireland they approached Kaizen Brand Evolution to develop an advertising campaign to link St Patrick’s Day with Boost. We set out to develop a campaign based around luck. From this idea ‘Boost your luck’ was born. This campaign message has the positive connotations that derive from essence of Boosts Brand, the idea of luck is already set in stone with the Irish Holiday and how do you make the day better? With a Boost of course. The typography and imagery was then designed in the bright green / a change of pace from the blues that are usually associated with Boost, and rolled out across in store printed materials and online campaigns. The success of the campaign has secured Boost Energy Drinks as one of Kaizen Brand Evolution’s top clients.