What is the process of designing a logo

Logo Design, Kaizen Brand Evolution

Have you ever seen a big brand without a logo? No, because there is no brand that does not have a personal logo design. It is true, that through the logo design your customers will perceive your brand. In order to maintain the reputation of your brand, it is very important for you to create an outstanding logo. 

There are many people all around the world, who are a little bit confused when it comes to design a particular logo design. So, today we are going to tell you the exact way through which you can create an amazing logo design for your brand. 

Now, let us discuss a little about the designing process.

Here is a process that you are in need to follow while creating an outstanding logo design for your brand: 

Research about the field:

It is very important for you to make proper research about a particular field as it will definitely help the designers to get a sense of the environment under which the logo would be living in. This process is actually very helpful for the designers who have not done any prior work in that particular field or the industry. It is a must for you to know all the trends and what’s appropriate for that field. 

There is no doubt, that if you are creating a logo design for the real estate business, it will be completely different from the logos of the restaurant. You have to see which type of logo will be appropriate for the field you are working on. Through all this, it will become easy for you to start thinking about how you can differentiate the new logo designs with the pre-existing ones. 

There are some cases under which a logo should not be radically different because this can actually put the people off. If you are planning to create a logo design for the health care industry, you will make a logo design that will make people comfortable and have some familiarity with it. But if you are creating a logo design for a concert, you should make a logo that is more creative and innovative because people love these types of logos in the concerts. All the logo designs vary from the field to field. 

Sketch on the initial ideas:

It will be a very good idea if you will present three to four possibilities and if you are making more than this, it will definitely help yourself for doing the revisions on all of your ideas. That will actually set you up with a lot of work along with a much higher bill.

Know the Client

Once you have decided to understand the particular field or industry, it is very important for you to understand the clients perspective about what they do and who are their targeted audience. 

There are actually two parts of this step. The first one is when you are trying to collect the information under which you will get to know, what does your client do, what exactly do they think of their industry, and who are they selling to. The second step is the interpretation process. 

Just imagine that you are working with a client who has a construction based company, but on the other hand, your client is telling about how much they are family-based. You will have to face the challenge under the condition like this, as it will become very important for you to capture the essence of your client’s company. 

Get the feedback

The next step is to collect the best designs from the rough sketches in order to target a particular audience and get their feedback. The logo design company will ask the various people who fit the description of the targeted audience and ask them to give their personal opinions on the various logo designs that you have shown to them. Once you get the opinions of the people, you will try to make the improvements on your logo designs, and the process can be taken forward. 

This is one of the most crucial steps in the process of designing the logo as you can make various changes in your designs at this time. The logo design agency should take the proper time in conducting research and take the opinions of the people since it is very important to consider everyone’s viewpoint and come up with design that actually fits all the requirements.

Make sure that you are taking the opinions of your clients as well along with the opinion and the feedback of the test audience.

Deliver the Logo

At the time of delivering the logo design make sure that you are presenting it in a professional style. The designer will show 2-3 logos to the client in a formal manner and along with it, they will present various iterations of the logo design in order to show how it will look on the website, on the companies board, in the newspapers and on the building etc. If the client is satisfied with the logo design, the designer will deliver the logo to them. 

To find out how we can help you, visit our website design page or get in touch via our contact form, or by calling 028 9507 2007.