Glencree Irish Whiskey
- Brand Development
- Website Design
- Packaging Design
- Launch Pitch Deck
Our Whiskey is our Story
Glencree Irish Whiskey is born with a legacy of craft distilling, natural ingredients, pure mineral waters and the magic of nature. The mystery of this blended golden whiskey is unravelled through its mellow taste. Whiskey lovers will relish Glencree's distinguished nose of warm citrus and nutmeg, fused with a discernable aroma of ginger and gentle spices.
Glencree is of course a new brand in a fiercely competitive market. Our opportunity in developing this brand was taking the learning and experience working with International Whiskey brands and utilising this knowledge across the Glencree Brand. Focused primarily on the Asian markets, the requirements of the Glencree brand included ensuring the logo, language and photography supported both the authenticity of the brand and were engaging to the Asian consumer.
An Irish Classic
In each brand project understanding the commercial opportunities is critical to the success of the project. At Kaizen Brand Evolution, we are focused on ensuring our partnership with any brand client starts with understanding success. When engaged to develop any new or existing brand we focus on developing not just logo design, but on creating the brand narrative, tone of voice, language set, colour palette and initial brand guidelines. Within the Glencree brand design we also delivered bespoke illustrations to support the brand narrative.
In addition to the brand concepts, we were engaged by Glencree Irish Whiskey to deliver a suite of packaging items, sales and marketing materials to support the brand launch. Working closely with the brand owners, we are developing the brands online presence with a bespoke website, a digital marketing strategy and have continued to provide ongoing graphic design projects to support the business need.
Labelling and Bottle Design
Tote Bag Design - Coaster Design - Label Design
Kaizen Brand Evolution created the Glencree brand and supporting campaign materials beyond our expectations. Their attention to detail and understanding of our business will ensure the success of our brands worldwide.
Austin Currie - Managing Director - Glencree