Challenge/Opportunity

Adding Value

Design a new identity for the Hotel and align it with the Managing Directors vision of a modern, boutique hotel that has more to offer than expected. Bring out the personality of the hotel and reflect its surroundings in the branding, tie in beautiful Enniskillen’s charm and natural wonder.

Process

Bespoke Design

Our team travelled to Enniskillen a number of times for some focus sessions to get the feeling of the Hotel as well as its surrounding area. It was clear that the offering was much more than we had expected which was going to be the first challenge, telling the Westville’s truth through clever brand craft and campaign creation.

Solution

Brand Evolution

The brand identity is a custom word-mark, with a symbolic wave glyph just nestled above the W. The wave is symbolic of the surrounding lakes and natural beauty that Enniskillen has to offer. The campaigns we directed are much more focussed on the Enniskillen rather than the interiors and rooms. We wanted to make the Westville synonymous with its location and marry the boutique style with a warm welcome. We continue to work with the Westville Hotel and enjoy every minute of it.