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Horse Racing Ireland
Deliverables
- Graphic Design
- Motion Graphics
- UX & Frontend Design
- Broadcast Video
- Print Design
Always ahead of the competition
Horse Racing Ireland (HRI) is the national authority for thoroughbred racing in Ireland, with responsibility for the governance, development and promotion of the industry. The racing and breeding industry's economic contribution has been valued at €1.84 billion per annum. It employs c. 29,000 people directly and indirectly. Since 2019, Kaizen Brand Evolution have been the sole agency supporting the provision of graphic design services across Horse Racing Ireland and it's subsidiaries, Irish Thoroughbred Marketing, Leopardstown, Navan, Fairyhouse and Tipperary Racecourses
Challenge/Opportunity
A Truly Unique Opportunity
Horse Racing Ireland is responsible for the overall development and promotion of the thoroughbred industry. It's worldwide reach and influence, coupled with the heritage and values of Irish horse racing, provides a beautifully unique platform from which HRI and its subsidiaries can communicate to its respective markets. We help each of these individual organisations to engage audiences across every conceivable channel in both digital and traditional media.
Process
Staying True to our Values
Each of our designers are briefed extensively across the suite of HRI organisations and their respective brand guidelines. Our focus will always lie on providing commercially focused projects in line with brand guidelines, the values of the organisation and our experience in communicating with both B2B and B2C markets. Our designs will always look great, but what makes us different, is that we can justify the commercial benefits of any creative output.
Creative Outputs
Great Design Delivers
With the size and reach of Horse Racing Ireland, our team of designers may be working across a wide variety of projects on any given day. Our graphic designers output all manner of design projects for Horse Racing Ireland including, but not limited to: Annual Reports, Presentation Decks, Feature Length Videos, Digital Ads, Animated Explainer Videos, Motion Graphics, UX and Front End Design.
User Interface Design
Branding assets
