When is it time for a new website?
Your website is the heart of your business. And yet whenever it gets mentioned you feel the need to apologise for it. If this is you then that is probably a tell-tale sign that you need a new website. There are many instances, however, where you may not be so sure about whether or not it is the right time for a change. So how do you know when is the right time to take the plunge and invest your time and money?
You’re getting traffic but no sales
You may well be in the position where your website has previously worked for you and your business, but you have noticed that sales seems to have dried up. If you find yourself in this situation then it’s time to take action. A large amount of traffic without sales suggests that you have an established website in the search engines, but there is something blocking your visitors from buying with you.
Before you go spending out on a new website, it’s important that you make sure that there isn’t anything simple that you may be missing. There are many reasons why your customers may not be buying through your website that could well be because of a specific issue on your site. Rather than a more general usability issue, it could be that you are experiencing one of the following problems;
- Part or all of your payment gateway is broken
- Vital information isn’t displaying or is broken
- Your site works on some devices and browsers but not others
- You experience regular server errors or problems
- You haven’t updated the website in a long time
- Competitors are offering something you are not
If however, after looking closely at possible problems, you can’t find any blocks like the above, then it may well be time to think about investing in a new website. If you’re getting traffic but no sales then you are leaving money on the table. Here’s when it’s time to spend some cash;
Your website is unresponsive
Over half of web traffic is now made via mobile. And depending on your industry, it can be much higher than this. If you work B2C then your customers will invariably access your site via mobile phone. If your website isn’t responsive then you may as well be cutting off over half of your audience.
Your site is difficult to navigate
Besides responsiveness, navigation issues are the next biggest killer when it comes to your sales. Your customers are not patient when it comes to their experience with you. If you can’t fulfil their requirements in a few shorts seconds or within a few clicks then they will disappear into the ether never to be seen again. Making your website as easy as possible to navigate is vital to ensuring you convert the traffic that is coming to your site.
You are getting left behind
With ever-advancing technology comes ever-increasing expectations. While your website may be more or less functional, is it capable of providing the solutions that your customers expect? If you’re not looking forward then you will soon be left behind. Make sure you keep ahead of the curve and seek out the advantages made possible by new technologies.
Kaizen Brand Evolution
If you think that it may be time to invest in a new website but you aren’t quite sure, then don’t hesitate to get in touch with our friendly team. At Kaizen Brand Evolution we can help you diagnose any issues that may be affecting your site. So, if you’re looking for honest and open advice on whether or not to take the plunge then get in touch today via our contact form or by calling 028 9507 2007.