Using branding to grow your business
Your brand is more than selecting a few colours and deciding upon a font that you like, your branding is the gateway to your business. It tells your audience and your customers who you are and what you stand for. Whether or not your customers decide that they want to spend their time and money on you, will always in some way be determined by the relationship that they have with your brand. In essence, your brand is all-important.
So how do you go about growing your brand? Here’s our top tips on how to use branding to grow your business.
Branding to be proud of
Before you can go about growing your business from your brand, you’ll want to make sure that you are not only 100% sold on the branding that you have decided on, but that it has been designed to function effectively across multiple different devices, platforms and print runs. Once you know for certain that your brand can be taken into the market without any issues then you can rest assured that you won’t have any hiccups, embarrassing mistakes, or unprofessional branding letting you down.
Stick to the brand guidelines
Calling them “guidelines” can sometimes misconstrue the purpose your brand guidelines are intended to fulfill. They’re not really guidelines in that sense of the word at all, they are clear and unbreakable rules that can damage your brand perception if they are not kept to. As much as your brand is all important, it is also easily damaged if you are not strict about the ways in which it is used.
Set out your objectives
Once you are both clear on your brand and how to use it, then you’ll want to have a clear idea of what you want to achieve with your branding. Are you running a lot of events? Do you want to get your name out in the local area? Would you like to improve your relationship with existing clients and customers? Do you want to keep front of mind with your existing clients or customers? Do you want to help your sales staff to seal the deal? How you choose to use your branding can help you in all of these areas.
Get your name out there
With your objectives in mind and your key target audience to impress, it’s time to get your name out there (quite literally). Here’s a few examples of uses for your fantastic new branding;
Smart and professional looking branding is great for creating a good impression with your clients and customers. If you want to help your sales staff look the part when it comes to their sales pitch then branded Business Cards, branded Booklets & Brochures, and branded Presentation Folders, is a fantastic way to do this. First impressions are everything, and by ensuring that you have high quality sales collateral to offer to clients and customers you can rest assured that they are armed with everything they need to seal the deal.
So you’ve just completed your rebrand and you want to show every man and his dog. And why wouldn’t you? Well, what better way to get that great looking brand out there than with branded posters, flyers, and plotted stickers? Investing in branded advertising materials is the perfect way to raise awareness of your new brand and to get people talking.
If you do a lot of events but never quite manage to do as well as you’d like, it might be that your branding is letting you down. Beautifully designed and professional looking events collateral can be the difference between success and failure at your next event. Branded events materials such as roll up banners and selfie frames are a great place to start.
Want to keep front of mind with your clients & customers? Why not try branded notepads & desk pads, or branded wall calendars. Providing your customers with high quality branded materials that they will use every day is a fantastic way to ensure they never forget about you.
At Kaizen Print we specialise at making brands look brilliant. If you’d like to find out more about how we can help you to grow your business with high quality branding and high quality branded materials you can get in touch via our contact form, or by calling us on 028 9002 2474.