Brand Identity Design

From start ups to multinationals, our brand identity design has helped shaped organisations, products and services right across the world. But what exactly is brand identity? How will it support my business? What is the process of creating a great brand?

Before you consider a branding project, think about the opportunity a new or refreshed brand might present for your business. Consider the challenges we can help overcome through brand. Great brands deliver great results.

What is Brand Identity?

Brand identity is the suite of assets that support your company image across all business functions. Commonly its understood that a logo is your brand, however the logo is only one part of your brand. Within Kaizen Brand Evolution, we focus on the following elements combined to make up your brand.

  • Brand Narrative
  • Colour Palette
  • Typography
  • Photography Styling
  • Illustrative Direction
  • Brand Guidelines

Before we begin any branding project, our team work incredibly hard to research your market and understand the key stakeholder requirements. In addition to our own research, we will ensure to discuss, in detail your creative briefing. Nothing is left to chance. We review at the competition and understand what is working and more importantly what is not. A well crafted brand identity focuses on engaging and effectively communicating to your customer base.

Armed with knowledge, our creative teams will craft your brand concepts, and language set. We’ll pick a suite of fonts that suit the brand and deliver a carefully considered colour palette to match the brand considerations. Everything we present to you with be beautiful, thats a given. However we will completely justify every decision and choice in your brand identity, ensuring it is in line with your agreed business objectives.

After your brand identity design project is complete, we will discuss and plan the roll out of your new branding. We will consider multi-channel, organisation wide activities and help prioritise these in line with your agreed business goals.

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We’re always excited to hear about a new project so get in touch to find out how we can help.

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