Client

NIPHARM

Deliverables

  • Brand Identity
  • Creative Direction
  • Signage Design

Always thinking ahead

NIPHARM is a group of 3 Independent Community Pharmacies providing a first class service across Belfast. We're always thinking ahead. We provide NHS Pharmacy Services including one off and repeat prescriptions, health advice along with private services such as Confidential Emergency Contraception, Smoking Cessation and Travel Vaccinations. Visit your local NIPHARM branch today, located at Botanic Pharmacy, Lowwood Pharmacy and McGregor Chemist.

Challenge/Opportunity

Adding Value

Nipharm required a brand identity to encompass all 3 locations whilst in the middle of a full name change. Each location had its own name: Botanic Pharmacy, Lowwood Pharmacy and McGregor Chemist. The owner wanted more consistency across the family of stores and Nipharm was born, a play on Northern Ireland Pharmacy.

Challenge/Opportunity

Process

Bespoke Design

We met with the owner many times and had a number of site visits to get to grips with the offering and service in order to truthfully deliver a brand that represented them correctly. The design team created 3 unique concepts for Nipharm exploring different ways of answering the brief and telling the story.

Process

Solution

Brand Identity

The new ident is s soft, pharmaceutical brand mark with a subtle plus symbol incorporated throughout the overall branding and materials. The green and grey palette provide a bold solution for the business without making it overly sterile. We use typography and art direction to bring in the family run business elements. The brand is a fantastic addition to the business and truthfully communicates their offering.

Solution

User Interface

Brand Assets
Brand Assets

Brand Assets

NIPHARM

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