Challenge/Opportunity

Creating Heritage

Glencree is of course a new brand in a fiercely competitive market. Our opportunity in developing this brand was taking the learning and experience working with International Whiskey brands and utilising this knowledge across the Glencree Brand. Focused primarily on the Asian markets, the requirements of the Glencree brand included ensuring the logo, language and photography supported both the authenticity of the brand and were engaging to the Asian consumer.

Process

An Irish Classic

In each brand project understanding the commercial opportunities is critical to the success of the project. At Kaizen Brand Evolution, we are focused on ensuring our partnership with any brand client starts with understanding success. When engaged to develop any new or existing brand we focus on developing not just logo design, but on creating the brand narrative, tone of voice, language set, colour palette and initial brand guidelines. Within the Glencree brand design we also delivered bespoke illustrations to support the brand narrative.

Creative Solution

Brand Evolution

In addition to the brand concepts, we were engaged by Glencree Irish Whiskey to deliver a suite of packaging items, sales and marketing materials to support the brand launch. Working closely with the brand owners, we are developing the brands online presence with a bespoke website, a digital marketing strategy and have continued to provide ongoing graphic design projects to support the business need.