Opportunity / Challenge

Going Digital

In light of COVID-19, the eComm live organisers chose to make the 2020 conference a virtual summit. Creating a truly international event requires industry leading marketing and creative design. Kaizen Brand Evolution were engaged to develop and deliver a suite of digital assets including animation and social media posts to promote the conference.

Process

Engage and CTA's

Any great project starts with research and understanding. With knowledge, we can create effective and engaging campaigns, in any marketplace. Working directly with the event organisers we were able to build a group of key personas to target our creative to. Armed with this knowledge, our creative team drafted campaign language and creative made to engage and promote core call to actions.

Creative Outputs

Digital is Measureable

Providing multiple digital assets for this project, our focus was to provide a series of designs that can be tested (A/B) and measured in controlled environments. This successful project ensured eCommerce Live was incredibly well (virtually) attended locally, nationally and with a solid level of international attendees. We developed the following design outputs: Motion Graphics / Animation for Youtube Advertising, Social Posts, Event Holding Screen Designs and a series of Digital Adverts for PPC and Social advertising.