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Boojum
Deliverables
- Website
- Graphic Design
- Campaigns
Cooking Great Food Every Damn’ Day
Boojum arrived on the scene in 2007 as one of the most disruptive food concepts to hit the high street in a long time. They are a casual Mexican burrito bar with award winning food at great prices. The menu is simple and has changed little since opening, focusing on burritos, tacos and a small number of other traditional Mexican street dishes. The people behind Boojum are complete burrito addicts. They love what they do. At Boojum there is no table service. Just walk on up, customize your order and chow down. Their lines move really fast. They promise.
Challenge/Opportunity
Adding Value
Boojum first required a facelift online. We were tasked in the design and build of their brand new, all singing, all dancing web site in 2015. Along with the web project Boojum required a partner to deliver continuous graphic design and branding across their diverse marketing, retail and online environments.
Process
Bespoke Design
Our process began with getting under the skin of what Boojum really represented. This was and continues to be a constant and busy relationship, a ‘we already know what they want before they ask’ kind of relationship that is fully understood and transparent at all points.
Solution
Brand Evolution
We continue to create, develop, understand and grow as Boojum succeed and dominate their market. We have created everything from websites to campaigns, recipe books to loyalty cards, bags, stickers, menus, vehicles, interiors, t-shirts, food-trucks, honestly you name it, KBE and Boojum have worked on it together.
User Interface Design
Branding assets
