Horse Racing Ireland

Horse Racing Ireland & Kaizen Brand Evolution

Horse Racing Ireland have appointed Kaizen Brand Evolution to deliver Graphic Design Services to promote Irish thoroughbred horse racing internationally, following a competitive tendering process.

Horse Racing Ireland (HRI) are the national authority for thoroughbred horse racing in Ireland. They lead, develop and promote the industry which is one of Ireland’s best performing agricultural sectors and at the forefront of international sporting success. Its primary functions include the development and promotion of the Irish horseracing industry, the development of authorised racecourses, the administration of prize-money at race fixtures and the control of the operation of authorised bookmakers. The HRI Racecourse Division is responsible for four racecourses, Leopardstown Racecourse & Golf Centre, Fairyhouse Racecourse, Navan Racecourse & Tipperary Racecourse

The contract has a maximum potential duration of four years and will require Kaizen Brand Evolution to provide ongoing Graphic Design Services to HRI, including Event Logo Development, Concept Creation and Design & Development of promotional material namely; Digital/Online Design, Signage, Newsletters, Outdoor Advertising and Booklets amongst others. The contract was awarded to Kaizen Brand Evolution, following a tendering process in which a number of Graphic Design Agencies submitted tenders. 

Managing Director of Kaizen Brand Evolution, Connor McAuley said ‘ We are delighted to have been awarded such a prestigious tender,  for an organisation that has such a great heritage in Ireland. 

It is a hugely exciting time for our studio and it’s a testament to the creative and management team who delivered this result. We are looking forward to working alongside and supporting Horse Racing Ireland for the next few years.’

The account win for Kaizen Brand Evolution continues an incredible year for one of the countries leading design agencies. Working with some of the most recognised and influential brands on the island of Ireland, they have become one of the most noted studios.

Kaizen Brand Evolution have a wealth of experience in the Horse Racing industry, working alongside Punchestown and Down Royal racecourses on their respective rebrands and ongoing creative materials. With this experience they will be able to bring a depth of experience to their new contract with Horse Racing Ireland. 

Headquartered in Belfast, Kaizen Brand Evolution have grown to a team of 37 and recently moved to a new 5,000 sq ft base in Jennymount Business Park in York Road following a £250,000 investment.

Kaizen Brand Evolution focuses on brand creation, brand development and graphic design. They work with clients to develop clear company vision and strategic direction which they then support with Visually developing their brand to reflect both their vision and company culture.  Their unique approach delivers deep and meaningful change across clients’ businesses.