Code Fixer – Branding

Codefixer are a small web design and development company based on the Malone Road, Belfast. They design websites for a range of clients  across many different industries all over Ireland. Codefixer are one of the few companies that specialise in Google Ad words, SEO friendly websites and Analytics. Having this all under one roof helps give you the ultimate package for your business. They make the whole experience very easy for your business and needs.

In their own words:

“Codefixer offers a comprehensive range of first class web design and development solutions including e-commerce and WordPress, that coupled with our extensive skillset in SEO and Pay Per Click helps all types of websites punch above their weight.

Whether you are a small to medium sized business, a start-up to a multi million pound online business we’re confident that we can help you improve and get more of out your online business. Our success is due to our hunger to succeed and provide web solutions that exceed client expectations.”

Codefixer came to Kaizen Brand Evolution wanting a new look to their brand. The old brand was out-dated and didn’t match the professionalism and years of experience Codefixer had. It just looked cheap and amateurish and this was so far from the truth. In fact they have been in this industry for just over 15 years. Codefixer wanted a refreshing logo that would set them apart from the industry landscape. They needed to look like a professional web design studio who you want to look after your online presence. As being a company who works with the internet they are potentially competing in global market not just local. The current brand doesn’t do Codefixer and justice.

Our approach was to create a memorable logo, which is future-proof; we wanted it to say exactly what sector they were in without looking like your typical web design company. We created a logo that would easily develop into a brand with sub logos.

In the meantime it had to be a logo that covered all basis of what Codefixer do into an eye-catching design, which prominently worked across all screens from mobile devices to desktop.

The mark is a inspired by the language of code. A main object is written in square brackets ‘code’ followed by an instruction ‘fixer’ in this case. This language is written in lowercase (computers don’t understand uppercase). The [code]fixer mark can easily be written when the logo isn’t present on any device and will become instantly recognisable. The use of azure blue helps reach out to more corporate clients. This blue makes the business feel trust worthing and reliable.

The new logo will be used on social media, Linked In, their own website and possible print materials.

I believe the new mark will help them get the business and clients they want for their business.  The logo will be able to work well for training course and possible coding events in the future in Belfast and across Ireland.