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Brand Name Generation
Many businesses engage a branding studio to assist in the name generation stage of the project. While they may already have considered a number of options, bringing creatives into the mix provides a well rounded opportunity to explore a many different options.
Creating a world class brand most often starts with a name that encompasses the opportunity at hand. Whether you are selling a product, a service or naming an organisation, the name is one of the most important factors in developing your brand. Many business owners often have an idea or concept for their project naming, but are unsure of its viability as a brand. This is a great starting point and allows our creative team to explore different directions around the brand offering. Throughout this process we will use our experience and understanding, along with a robust research process to create a suite of brand names that meet the project objectives.
After consultation with the client on the ambitions of the project, our team of creatives will understand the business, product or service offering and research this area in-depth. We will use creativity and experience to tease out ideas and then use research and understanding to ensure these may fulfil the brief. As you can imagine, this output can produce hundreds of ideas.
With this in mind our Design Director will refine the overall list to 10-20 fully explored options. We will of course show all work created in this project in case this sparks something you may or may not have considered. At the end of the process we will present a fully justified and understood brand name that can be utilised within our branding process.
As you can imagine, this output can produce hundreds of ideas. With this in mind our Design Director will refine the overall list to 10-20 fully explored options. We will of course show all work created in this project in case this sparks something you may or may not have considered. At the end of the process we will present a fully justified and understood brand name that can be utilised within our branding process.
Product Naming
When generating a product name or brand name we follow a robust process of name development. Every project starts with research both in complimentary and competitive marketplaces. We will engage with the senior leadership team in your organisation to understand their goals and to identify the specific opportunities in your marketplace. As we progress in the naming project and start to finalise naming principles, our team will review domain and name availability. This reduces the risk that a presented name has already been activated in the marketplace, locally or further afield.
Start a brand naming or product naming project with us
Our studio creatives are experts in exploring and developing brand and project names, regardless of industry or location. Our robust process of naming, ensures that as explore and develop a suite of names, we present only names that be explored further as a brand. To start a conversation about brand design or any other project with us, please call 028 9507 2007 or email us via the contact page
Examples of brand naming projects
What we do
